Bluecore is a cross-channel Retail Marketing Platform specializing in email. Bluecore's unique ability to match customer data with real-time product updates enables brands to build intelligent, triggered campaigns that span all email programs and channels. By connecting deep data insights, Bluecore's AI-driven decisioning engine determines the timing and content of the next-best campaign to surface to individual shoppers, driving relevance for shoppers and increased revenue for brands.
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As of April 2024, the market share of Bluecore in the Marketing Automation category
stands at 2.4%, up
from 0.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.
