Dell PowerMax NVMe vs HPE 3PAR StoreServ comparison

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Executive Summary

We performed a comparison between Dell PowerMax NVMe and HPE 3PAR StoreServ based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell PowerMax NVMe vs. HPE 3PAR StoreServ Report (Updated: March 2024).
770,616 professionals have used our research since 2012.
Q&A Highlights
Question: Any advice re Dell PowerMax? We are looking at Unity and PowerMax, and also HPE.
Answer: The PowerMax NVMe is the high-end storage fromDellEMC it can provide up to 10M IOPS, however, if you need less, you can go with the new Unity XT which is going to have NVMe as well. The new Unity XT is going to be ready for order in June 2019.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Pure has signature security technology, which cannot be deleted, even if you are an administrator.""The most valuable features of this solution are its ease of use and performance.""The most valuable feature of this solution is its ease of use.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly.""We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion.""It has good, reliable, fast storage.""Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model.""The initial setup was extremely simple and straightforward."

More Pure FlashArray X NVMe Pros →

"It significantly simplifies storage.""It is easy to manage and upgrade.""The high availability that other systems don't have. In other systems, there is an owner in the storage processes. But for PowerMAX, there is no owner. All the process storage is passed to all nodes without ownership. So, there is no response feature in the storage in PowerMax. In the other systems, there is a response, which is a very nice feature. No systems have such a feature.""You can use PowerMax for all workloads and consolidation. We have used it to scale thousands of VMs.""The best feature is the protection - PowerMax NVMe is volume-based and replicates data, so it's very comfortable for us to use.""I am impressed with the tool's reliability since we see a few hardware failures with it. Also, the solution's replication configuration is good.""Based on our experience with VMAX, there isn't any hardware failure or something like that in PowerMax. Performance-wise also, everything is fine. We haven't faced any performance issues or any hardware failure. Its performance is great as compared to VMAX. Its I/O per second rate is higher than the old model.""This platform is reliable in supporting our data availability. We now have a higher performing platform and have been able to consolidate our workloads into one single platform."

More Dell PowerMax NVMe Pros →

"The InfoSight feature helps us with troubleshooting problems in our environment.""We saved a ton of power just turning off our old one when we went to the new one.""Good performance because it's an all-flash system. Basically, our applications run faster.""It has allowed us to set up a fully functioning disaster recovery site with replication, which we have been able to configure between our 3PAR systems.""It allows us to cohost as needed. We are able to put more systems on one data storage system and it is still able to deliver the availability and speed that we need it to deliver.""For virtualization, the failure rate is much less compared to traditional storage where you need more hard drives""We have been able to back up our data more frequently now that we have everything on flash. It responds a lot faster, so the IOPs are a lot faster.""We're able to move things around with more agility. I can take it off one server and slap it on another in a couple of minutes... And the speed is outstanding."

More HPE 3PAR StoreServ Pros →

Cons
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking.""There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features.""We've seen that when we create a POD in synchronous mode, it increases the latency.""We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly.""Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services.""If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure.""The software layer has to improve.""We need better data deduplication."

More Pure FlashArray X NVMe Cons →

"They can make the GUI better, especially for the ones that come out of the box. We did encounter a bit of difficulty in setting up the storage. We had to deploy Solutions Enabler on a Linux machine to be able to fully interact with the storage. They need to upgrade the web interface for the management of the storage that comes out of the box. The management interface for NFS is also a bit old and not very intuitive.""The tool needs to improve its performance. Today's applications are demanding a response rate of one millisecond or below. The product should also look into AI integration.""I would like the scalability to improve, as it requires additional footprints.""There is also room for improvement in the PowerMax architecture and hardware itself. They should design the PowerMax on the basis of PCIe 4.0. I would like to see the possibility of an NVMe drive that operates on PCIe 4.0 and not PCIe 3.0.""There is room for improvement in the replication. It's an important requirement for us.""The initial setup was a little bit complicated.""The initial setup was complex. ESRS is a very complex solution to put into our environment, because it requires external access to the Internet. That's a very tough thing for us to do, because we are a PCI and PII company. We store a lot of data for people which is personal. Therefore, going out to the Internet is not our preferred path.""The REST API needs improvement. We are a very big automation company, and this would be big for us."

More Dell PowerMax NVMe Cons →

"HPE could improve by making an old flash system in order to compete with the current market. For the solution to be more competitive in the mid-range market they could increase the performance.""The first array that they sent us was in some type of a factory mode. We didn't find that out until we loaded a bunch of data onto it, then we had to back it all off. We had to replace the array, which was sort of painful.""The hard part with the initial setup was that we were on EMC VNX and trying to get those converted over into the HPE 3PAR, that process took awhile, along with scheduling downtime to get some of the physical stuff migrated over to the new device.""We are still waiting for the compression feature to be deployed.""I would like to see more cloud-based integrations and more file storage capabilities.""HPE 3PAR StoreServ should increase the storage capacity.""I would like to have more details on alerting. It is not real granular right now. What It gives you is sort of basic, and we can't do a lot of tweaking on our own. We would like to be able to tweak some of the alerts for our team.""The initial setup was complex, due to calculating the amount of performance that we needed for the floor."

More HPE 3PAR StoreServ Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Our costs for the product are three million."
  • "From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."
  • "Our costs are on a yearly basis."
  • "It scales enormously, but it's expensive to do so."
  • "From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
  • "The cost has room for improvement."
  • "The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."
  • "We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
  • More Dell PowerMax NVMe Pricing and Cost Advice →

  • "It's very reliable and it was cost competitive with other arrays at the time that we purchased it."
  • "The main issue with 3PAR right now is its cost problem. Right now, there are some other storage cabinets that can do what 3PAR can do. Now, they can do it as well with a more revised budget."
  • "To be more competitive, as customer, we need a more aggressive price that includes all the licenses available."
  • "Nowadays, from a storage point of view, there are so many vendors in the market. So cost is one of the factors that pushed us to go with HPE 3PAR. Cost-wise they're pretty competitive."
  • "As a school, we always have​ low budgets. We are a nonprofit organization. We do not have too much budget, so we care about prices, discounts, and especially about the product quality. The last 16 years, we have been an HPE customer. We are very much happy with HPE products."
  • "It is fairly inexpensive to scale."
  • "Budget wise, 3PAR is a lot of money compared to other solutions, but what is in the 3PAR integration that customers are getting now from the Nimble and InfoSight acquisitions, it is worthwhile."
  • "For the price that we were able to acquire it, we have seen it give us the performance and stability that we require to run our enterprise."
  • More HPE 3PAR StoreServ Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a few posts already. In 2015, though, the HP giant began to rouse and challenge the mainstream status quo with its 3PAR offering. Quantifying 3PAR's platform is different from XtremIO and Pure, though, as it can seem amorphous given the many ways it can be quoted. Are you asking for all flash? 3PAR will give you that and lay claim to the best-of-breed title. Oh, but you want some mass storage akin to archival or virtual tape, too? 3PAR changes jerseys and shouts, "I'm it!" Is it, though? Let's put 3PAR against XtremIO and see how they measure up! Define the Conversation  The hard part about these comparisons and competitive analyses is that we aren't talking about products of the same species or specialization. I struggle to put it properly, but consider it this way. In pre-AFA days (the age of traditional spinners like NetApp FAS3040, EMC CLARiiON or VNX, and even last-gen 3PAR), the contest was like pitting a Toyota Camry against a Nissan Altima. They did most of the same things with minor strengths, weaknesses, and preferences. Talking about XtremIO versus 3PAR 74xx is more of a discussion about construction-grade, heavy-duty cranes versus massive earth movers. They are in the… Read more →
    Answers from the Community
    Anonymous User
    it_user991506 - PeerSpot reviewerit_user991506 (Engineer / Architect at a tech services company with 10,001+ employees)
    Consultant

    I have used all, EMC, and HPE 3Par, VNX, Unity, etc. All are OK. But for long term Flash Storage, I would take a look at Hitachi F Series. Best reliability hands down and they provide non-disruptive migrations, no server downtime, no scheduling with users, etc. NDM makes Hitachi a no brainer.

    Chetan Woodun - PeerSpot reviewerChetan Woodun
    Real User

    Many insightful answers already provided.

    I would just add the following based on my experience. With so many employees an located in different places, its important for you to list the issues being encountered with the present setup, in addition of the need to upgrade, of course :

    - Latency -if being experienced generally or specifically to a location as this may indicate a network issue and this is better solved before the upgrade to new storage in order not to disappoint users

    -Type of need : analytics/ Big data, classical operational transactions, archiving - in this case you may go for Tiering ( that is have NVMe as the top Tier and SSD as Tier 2). Users are normally demanding but given the costs in a time of budgetary cuts, better offer them different Tiers with front end ones data residing on the better Tier

    - Finally, also make sure you have some well structured storage network as you don't want some big fat slow Database VMs located in one of your data centers impacting on the performance of your leaner VMs provisioned on NVMe.

    ValereFEUGWANG - PeerSpot reviewerValereFEUGWANG
    Real User

    Hello Robert,
    What you need to know is in the world of storage infrastructure all the constructor offers a portfolio group by categories like Entry Level Storage, Midrange Storage, Enterprise storage
    PowerMax is an enterprise storage on the DELL EMC portfolio
    Enterprise storage is usually used for Mission critical Application where the availability required is 99,9999%. With enterprise storage you can manage approximatively 15Millions of IOPS which are very important when you want to take decision to consolidation storage.
    Personally, if you cannot expect to reach Millions of IOPS I recommend to go to DELL EMC Unity XT, otherwise move forward to Power Max
    PowerMax offer many features like SLO for categories of Application (Diamond, Gold, Silver)
     Diamond latency < 1ms
     Gold Latency >1ms
     Silver Latency >10ms, <20ms
    You have also FastVP to move Hot Data to the fastest TIER storage
    Physically PowerMax use a Virtual matrix to interconnect all the Engine which can reach 8 depending of the model
    Midrange storage use only two controller and provide you and availability of 99,999%
    Unity XT is better than HPE MSA or 3PAR
    If you want other informations you can contact me

    it_user1117725 - PeerSpot reviewerit_user1117725 (Works at a tech services company with 201-500 employees)
    User

    Does PowerMax have storage virtualization for external storage as part of the package?

    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell… more »
    Top Answer:First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
    Top Answer:The pricing is comparable to other vendors. There aren't significant price differences. Since the price is high, a few… more »
    Top Answer:HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective… more »
    Top Answer:The tool’s price is higher compared to other products. The solution is 20% more expensive than other storage.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Dell EMC PowerMax, PowerMax
    HPE 3PAR Flash Storage, InServ, Storeserv, 3PAR Flash Storage, HP Enterprise Storage, 3PAR Flash Array, HP 3PAR Flash Storage
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Dell EMC PowerMax is the world’s fastest storage array. With end-to-end non-volatile memory express (NVMe), real-time machine learning, seamless cloud mobility, and up to 350GB per second bandwidth, PowerMax features high-speed smarts to power your most critical workloads. PowerMax is true modern scale-up and scale-out storageת designed for mission-critical applications of today and tomorrow – including databases and transaction processing applications as well as real-time analytics workloads that demand uncompromising uptime and extremely low latency.

    PowerMax consists of two models, PowerMax 2000 and 8000. The PowerMax 8000 delivers industry-leading performance density with up to 7.5 million IOPS5 per rack and 187,000 IOPS6 per U (rack unit). PowerMax supports mixed open systems, mainframe, IBM i, block, and file environments. The PowerMax 2000 is the entry point into mission-critical storage, high availability, and delivering robust data services in a safe, secure compact package.

    PowerMax systems incorporate the most current and robust end-to-end NVMe technology with industry-standard NVMe flash drives, NVMe storage class memory drives, and FC-NVMe host connectivity via NVMe over Fabrics. PowerMax SCM, powered by dual-port Intel® Optane™ technology, offers rapid-fire fast performance and secure low latency ideal for electronic trading, real-time analytics, high-performance databases, and big data workloads.

    Features of Dell EMC PowerMax NVMe

    Robust architecture with amazing performance combines demanding mixed workloads.

    • Built-in machine learning automates data placement for maximum performance with no additional management cost.
    • Very secure end-to-end dynamic encryption safeguards digital assets with 3.5:1 data reduction, guaranteed by Dell Technologies.
    • Seamless cloud mobility pushes data from PowerMax to AWS, Azure, Dell EMC ECS, and PowerScale for long-term retention on lower-cost object storage.

    Benefits of Dell EMC PowerMax NVMe

    Powerful Architecture

    • Designed for speed – robust multi-controller scale-up, scale-out architecture with built-in end-to-end NVMe.
    • Performance optimized – up to 350GB/s sustained bandwidth2, under 100µs read latency3.
    • Efficiency without compromise – global inline data reduction with guaranteed 3.5:1 average DRR4.

    Simple Operations

    • Intuitive storage management – provision storage in less than 30 seconds.
    • Workload consolidation – outstanding consolidation of block, file, mainframe, IBM i storage on a single array.
    • DevOps automation and containers – workflow automation and streamlined IT processes (vRA, vRO, CSI, CSM, Kubernetes).
    • Non-disruptive data migration – initiate data migrations from older arrays to PowerMax in three simple steps.

    Trusted Innovation

    • Mission-critical availability – proven six nines availability and the best replication for business continuance, disaster recovery (BC/DR).
    • Deep VMware integration – mission-critical availability and the most efficient scalability for VMware Virtual Volumes deployments (64,000 vVols).
    • Flexible consumption – several options, predictability, and investment protection with pay-per-use solutions and Future-Proof guarantees.

    PowerMax sets the standard for data storage today. It is uniquely, intuitively designed with a multi-controller, active/active scale-out architecture, an industry-standard, end-to-end NVMe. Inline, global dedupe and compression add outstanding efficiency to your data center, even while scaling. Additionally, PowerMax offers you the best in remote replication, proven six nines of availability, and end-to-end efficient encryption so that your data is always secure and your resources are fully optimized.

    Reviews from Real Users

    Ahmed K., a senior storage systems engineer at a pharma/biotech company, says Dell EMC PowerMax NVMe has “secure, fast performance, and good reporting capabilities.”

    Nikolay M. a lead system administrator at Central Hospital of Civil Aviation shares that with PowerMax, “we have not yet hit the ceiling in its efficiency, performance, and scalability… Now, with PowerMax, everything runs smoothly.”

    “We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems… We are saving dozens of hours per month for our storage team, and that is a real cost in our business," adds Paul C., a Senior Solution Architect at Rackspace.

    HPE 3PAR StoreServ is an AI-driven storage solution that prevents issues before they occur by learning and adjusting in real time. The solution offers a tier-1 all-flash foundation for mission-critical workloads. HPE 3PAR StoreServ was designed with more than 3M IOPS and consistent sub-ms latency. It aims to transform midrange and enterprise deployments with solutions that scale from a few TBs to more than 20PBs. In addition, the solution is built to modernize data centers and is made to handle unpredictable workloads effortlessly. By implementing HPE 3PAR StoreServ, you gain automated and rapid provisioning, hardware-accelerated deduplication and compression, and a multi-tenant design.

    HPE 3PAR StoreServ Features

    HPE 3PAR StoreServ has many valuable key features. Some of the most useful ones include:

    • Flexibility: With HPE 3PAR StoreServ, you can easily deploy highly configurable, scale-out storage for multi-tenant workloads.
    • Always-on availability for your data: HPE 3PAR StoreServ includes an always-on resilient storage infrastructure for your hypervisors and applications. In addition, with Peer Persistence, your virtual machines (VMs), hosts, and data can move freely across data centers rather than being constrained by their physical boundaries.
    • Fast, scalable performance: HPE 3PAR StoreServ enables you to accelerate consistent mixed-workload performance and also provides necessary QoS levels that are optimized for your highest priority applications.
    • Performance insights: HPE 3PAR StoreServ helps you gain performance insights in real time, and anticipate as well as prevent issues across the infrastructure stack by utilizing cross-stack analytics.
    • Flash optimized data protection: With tier-1 data services, multi-tenant security, and copy data management, you can avoid downtime.
    • Seamless data mobility: HPE 3PAR StoreServ makes it possible for you to not only experience converged data protection, but also experience seamless data mobility services, at flash speed, from the edge to the cloud.

    HPE 3PAR StoreServ Benefits

    There are many benefits to implementing HPE 3PAR StoreServ. Some of the biggest advantages the solution offers include:

    • Easy to manage. The web interface to manage the units is a great asset and one that makes managing storage easy.
    • User-friendly GUI
    • Exceptionally fast and well-managed replication

    • Low latency
    • Hybrid storage gives you the ability to assign different roles to different types of storage arrays inside one enclosure
    • Both file-level and block-level replication

    Reviews from Real Users

    Below are some reviews and helpful feedback written by PeerSpot users currently using the HPE 3PAR StoreServ solution.

    A SAN Consultant at a tech services company says, “One of the features that I like the most is the data replication element. The reason I like it is due to the fact that it's pretty clean on replicating data over to a second site. The product stands on its own in heavy enterprise environments. It's easy to make changes without affecting the environment. The solution is very easy to use. The product is very robust and offers very good performance.”

    A Storage Manager at a financial services firm mentions, "There are a lot of screens for easy management where you can change some settings. But after a few years, the important settings were better after an upgrade, and all the vendors have other ways to upgrade their systems."

    A Senior IT Infrastructure & Data Center Operation Engineer at Ministry of Communications and Information Technology (MCIT) comments, “The adaptive optimization is the biggest feature in 3PAR. 3PAR is very usable with thin volume because it detects zeros while writing. Every time I tell the hypervisor to make the full provisioning, it makes the volume as simple provisioning in 3PAR, not full provisioning.”

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Rackspace, Open Line
    Just Energy, Latisys, team AG, DreamWorks, BlueShore Financial, Erasmus MC
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government6%
    REVIEWERS
    Healthcare Company23%
    Financial Services Firm21%
    Retailer10%
    Comms Service Provider10%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Financial Services Firm14%
    Manufacturing Company9%
    Government8%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company9%
    Manufacturing Company9%
    Energy/Utilities Company6%
    VISITORS READING REVIEWS
    Educational Organization81%
    Computer Software Company3%
    Manufacturing Company2%
    Government2%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business18%
    Midsize Enterprise19%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise14%
    Large Enterprise65%
    REVIEWERS
    Small Business22%
    Midsize Enterprise23%
    Large Enterprise55%
    VISITORS READING REVIEWS
    Small Business5%
    Midsize Enterprise84%
    Large Enterprise11%
    Buyer's Guide
    Dell PowerMax NVMe vs. HPE 3PAR StoreServ
    March 2024
    Find out what your peers are saying about Dell PowerMax NVMe vs. HPE 3PAR StoreServ and other solutions. Updated: March 2024.
    770,616 professionals have used our research since 2012.

    Dell PowerMax NVMe is ranked 8th in All-Flash Storage with 66 reviews while HPE 3PAR StoreServ is ranked 9th in All-Flash Storage with 299 reviews. Dell PowerMax NVMe is rated 8.8, while HPE 3PAR StoreServ is rated 8.6. The top reviewer of Dell PowerMax NVMe writes "Simplified storage provisioning for us, enabling us to assign any volumes in two to three minutes". On the other hand, the top reviewer of HPE 3PAR StoreServ writes "The product's technical support is outstanding as I can reach someone right away". Dell PowerMax NVMe is most compared with Dell PowerStore, IBM FlashSystem, Dell Unity XT, Pure Storage FlashArray and Huawei OceanStor, whereas HPE 3PAR StoreServ is most compared with HPE Primera, Dell Unity XT, HPE Nimble Storage, NetApp AFF and HPE StorageWorks MSA. See our Dell PowerMax NVMe vs. HPE 3PAR StoreServ report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.