Netcore Cloud vs Salesforce Marketing Cloud comparison

Cancel
You must select at least 2 products to compare!
Netcore Cloud Logo
views| comparisons
100% willing to recommend
Salesforce Logo
482 views|283 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Netcore Cloud and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Customer Data Platforms (CDP) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Netcore Cloud vs. Salesforce Marketing Cloud Report (Updated: May 2024).
786,957 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"We can trigger emails and actions based on their behaviors, which is very beneficial."

More Netcore Cloud Pros →

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication.""Offers many great features and is intuitive.""The Journey and CloudPages and automation are all great.""The most valuable feature is the ability to get quotes out in a timely manner.""You can schedule reports, there's a lot of supporting tools, and you have access to all that information.""The solution is very, very scalable.""We haven't had any issues with integration.""Salesforce allows for the integration of different data sources."

More Salesforce Marketing Cloud Pros →

Cons
"Interface and design consistency are my two significant cons for this platform."

More Netcore Cloud Cons →

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce.""Salesforce Marketing Cloud should include more point-and-click functionality.""When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved.""The product could use a little bit of BI in the sense of rule-based building.""The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.""I've noticed on one-to-one leads, the customer objection option is not available.""The processing speed, the way information displays, and scrolling options can be improved.""The encryption and decryption have room for improvement."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
  • "Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
  • More Netcore Cloud Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

    report
    Use our free recommendation engine to learn which Customer Data Platforms (CDP) solutions are best for your needs.
    786,957 professionals have used our research since 2012.
    Questions from the Community
    Ask a question

    Earn 20 points

    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly.
    Ranking
    Unranked
    In Customer Data Platforms (CDP)
    1st
    out of 34 in Social CRM
    Views
    482
    Comparisons
    283
    Reviews
    25
    Average Words per Review
    403
    Rating
    8.2
    Comparisons
    Also Known As
    Netcore Smartech, Smartech
    ExactTarget
    Learn More
    Salesforce
    Video Not Available
    Overview

    Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. CDP stitches all these data points together to give you unified profile of every customer you’ve ever had. Managing data is not a new thing for marketers. Capturing the right data is what matters. CDP captures customer attributes, behavioural data and transactional data and creates a meaning of all the data for effective marketing campaigns. The beauty of CDP lies in ingesting data from any format and converting it into behavioral insights. Stay updated by capturing data in real time to make more accurate decisions, again, all in real-time. With CDP you can tap micro behavioral segments to deliver a personalized cross channel experience to every customer. Higher conversion rates, increasing revenues and loyalty of a huge customer base is what you get.


    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Goair, Koovs.com, Oxigen Wallet, SBI MF
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company21%
    Media Company19%
    Financial Services Firm7%
    Healthcare Company7%
    REVIEWERS
    Computer Software Company38%
    Financial Services Firm15%
    Marketing Services Firm8%
    Non Profit8%
    VISITORS READING REVIEWS
    Educational Organization47%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company5%
    Company Size
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise10%
    Large Enterprise65%
    REVIEWERS
    Small Business30%
    Midsize Enterprise24%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise53%
    Large Enterprise34%
    Buyer's Guide
    Netcore Cloud vs. Salesforce Marketing Cloud
    May 2024
    Find out what your peers are saying about Netcore Cloud vs. Salesforce Marketing Cloud and other solutions. Updated: May 2024.
    786,957 professionals have used our research since 2012.

    Netcore Cloud doesn't meet the minimum requirements to be ranked in Customer Data Platforms (CDP) while Salesforce Marketing Cloud is ranked 1st in Social CRM with 52 reviews. Netcore Cloud is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Netcore Cloud writes "Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers ". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Netcore Cloud is most compared with WebEngage Omnichannel Engagement and CleverTap, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Bluecore. See our Netcore Cloud vs. Salesforce Marketing Cloud report.

    We monitor all Customer Data Platforms (CDP) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.