We performed a comparison between Salesforce Marketing Cloud and SAS Marketing Automation based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It makes it easy for a business to use any module based on their preference."
"The automation is great. It saves us a lot of time and it makes us move faster."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"It is easy to use."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The Journey and CloudPages and automation are all great."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"The cost is always a concern for anyone using a SaaS product."
"In a future release, adding end-user personalization would be a benefit."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"The pricing is a bit high."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews while SAS Marketing Automation is ranked 9th in Marketing Automation with 2 reviews. Salesforce Marketing Cloud is rated 8.4, while SAS Marketing Automation is rated 7.6. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Microsoft Dynamics CRM, whereas SAS Marketing Automation is most compared with SAP CRM. See our SAS Marketing Automation vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.