MailChimp is a powerful email marketing platform that helps businesses of all sizes to create, send, and track professional email campaigns. With its user-friendly interface and robust features, MailChimp makes it easy for companies to connect with their audience and drive engagement.
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MailChimp is the #1 ranked solution in top Cloud Email solutions. PeerSpot users give MailChimp an average rating of 8.2 out of 10. MailChimp is most commonly compared to Amazon WorkMail:
MailChimp vs Amazon WorkMail. MailChimp is popular among the large enterprise segment,
accounting for 48% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a
computer software company, accounting for 22% of all views.
Push notifications and SMS capabilities can be included in the next release. Also, a modern and updated template library would be great. The website builder can also be improved with more customization and hot reloading features. A standalone system for private servers would be ideal. Mobile apps can be improved to harness current hardware standards. The user dashboard can be made much more elegant. Some kind of gamification, reward, and loyalty programs for users would be awesome to have. Also, integration with more third-party systems would be a plus.
Network Officer at Punjab Information Technology Board
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
MailChimp's most important functionality is its automation feature.
The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what…
As of March 2025, the mindshare of MailChimp in the Cloud Email category
stands at 15.2%, down from 19.0% compared to the previous year, according to calculations based on PeerSpot user engagement data.
The most valuable features of MailChimp include easy configuration, templated emails, A/B testing, email scheduling, scalability, stability, free starting option, subscriber collection widgets and plugins, customizable email templates, insightful reporting on open rates and clicks, and automation or scheduling of email campaigns.
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp's most important functionality is its automation feature."
"The email scheduling has been quite useful."
Room for Improvement
Users have expressed satisfaction with MailChimp, stating that it adequately meets their needs. However, they suggest adding push notifications and SMS capabilities in the next release.
Additionally, users would appreciate a more modern and updated template library, as well as improvements to the website builder with increased customization and hot reloading features.
They also mention that a standalone system for private servers would be ideal.
Users believe that mobile apps could be enhanced to align with current hardware standards, and they desire a more elegant user dashboard.
Furthermore, users express interest in having gamification, reward, and loyalty programs, as well as integration with more third-party systems.
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure.So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"I don't have any issues with the service."
ROI
Many users have not analyzed the return on investment (ROI) from using MailChimp. They primarily utilize it for sales and marketing promotions without measuring financial outcomes. Despite this, they mention that MailChimp is inexpensive and does not significantly affect their financial situation.
Pricing
Users have the option to use the free version of MailChimp, however, there are also other usage plans available.
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
Popular Use Cases
MailChimp is for marketing communication. Companies use it to send marketing messages, notify leads about new features or business offers, and collect subscribers through our WordPress website.
The MailChimp plugin allows users to segment subscribers automatically. It provides customizable email templates and makes running email campaigns easy.
The reporting dashboard shows important metrics like bounce rate, open rates, and clicks.
Additionally, MailChimp offers transactional emails for user authorization.
Service and Support
Customers have not had any interaction with MailChimp's technical support.
Deployment
According to user feedback, MailChimp is easy to set up and does not require integration with other systems. It takes a couple of hours to complete the setup process, and only one person is needed to handle the setup and maintenance of the solution.
Scalability
MailChimp is highly adaptable and can easily accommodate growth.
Stability
MailChimp is highly reliable and consistent, even for users who send a limited number of emails. It has proven to be stable and efficient, without any reported problems.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
One of the key features of MailChimp is its drag-and-drop email builder, which allows users to create stunning email campaigns without any coding knowledge. The platform offers a wide range of customizable templates, making it easy to create professional-looking emails that align with your brand.
MailChimp also provides advanced segmentation and targeting options, allowing businesses to send personalized emails to specific audience segments. This helps to improve open rates and click-through rates, as well as overall campaign performance.
In addition to email marketing, MailChimp offers a range of other features to help businesses grow their audience and drive conversions. These include landing pages, signup forms, and social media integration. With these tools, businesses can capture leads, grow their email list, and engage with their audience across multiple channels.
MailChimp also provides detailed analytics and reporting, allowing businesses to track the performance of their email campaigns in real-time. Users can see open rates, click-through rates, and other key metrics, helping them to optimize their campaigns and drive better results.
"Running email campaigns is easy and straightforward. "
Cons
"A standalone system for private servers would be ideal. "
What is our primary use case?
We have integrated the MailChimp plugin into our WordPress website to collect subscribers. We've collected subscribers that are segmented automatically from the MailChimp dashboard.
It also provides email templates that can be customized quickly. Running email campaigns is easy and straightforward.
It gives a nice reporting dashboard of the active campaigns with bounce rate, open rates, clicks, etc.
MailChimp also offers transactional emails for quickly authorizing our users. We have been happily using MailChimp for all our email marketing needs.
How has it helped my organization?
Before MailChimp, sending bulk emails and managing subscribers used to take hours, and many subscribers were missed or lost. We had no idea how many of our emails were opened or clicked.
After using MailChimp to collect and manage subscribers and newsletter campaigns, we are able to automate the whole process of email campaigns in just a few clicks. This has saved hours of manual and tedious work for our marketing department. With its rich reporting dashboard, we are able to gain valuable insights into the effectiveness of our email campaigns.
*Disclosure: I am a real user, and this review is based on my own experience and opinions.
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
Cons
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure.
So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
What is our primary use case?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is most valuable?
I find Mailchimp to be user-friendly and a good option for digital marketers.
*Disclosure: I am a real user, and this review is based on my own experience and opinions.
"MailChimp's most important functionality is its automation feature. "
Cons
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
What is most valuable?
MailChimp's most important functionality is its automation feature.
What needs improvement?
The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into.
*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Regular user of this, after having shopped around and found this to suit my needs most.
How has it helped my organization?
This has given DigiEnable the ability to send out engaging, interactive and great looking emails, with ease and relative speed, to keep in touch with our clients and subscribers. It's much better to use a client like Mailchimp to avoid getting our domain blocked by SPAMNet and the new GDPR rules!
*Disclosure: I am a real user, and this review is based on my own experience and opinions.
We use the solution for marketing communication. Any marketing is sent via MailChimp. If a lead doesn't complete the onboarding process, we'll let them know about some new feature or some new business offer.
How has it helped my organization?
It allows the marketing team to run everything by themselves. It allows them to be very independent.
*Disclosure: I am a real user, and this review is based on my own experience and opinions.
It provides an easy to read results view for statistics for each campaign, or a summary for all our campaigns
How has it helped my organization?
MailChimp has allowed us to easily integrate it with our CRM which has reduced the amount of effort needed to setup up and track any marketing newsletter.
*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Managing Member at Christiano Ferraro Consultancy, LLC
Verified user of MailChimp
Dec 17, 2015
Its automated pass-through of data from targeted behaviors trigger an automated progressive drip campaign, but automated workflows do not have control for dynamic behavioral targeting.
Regular user of this, after having shopped around and found this to suit my needs most.
How has it helped my organization?
This has given DigiEnable the ability to send out engaging, interactive and great looking emails, with ease and relative speed, to keep in touch with our clients and subscribers. It's much better to use a client like Mailchimp to avoid getting our domain blocked by SPAMNet and the new GDPR rules!
What is most valuable?
The most valuable features for us, include being able to group our contacts on our email lists into multiple segments, and the vast array of mobile-ready templates we can use for our emails. Also, the ability to gain analytical data is valuable including information on our email open rates, click rates and what our subscribers found most interesting. It's also great to be able to link MailChimp subscriber forms with your social media, so for example we have our subscriber form as a tab on our Facebook page, and it links straight through to our chosen email list.
What needs improvement?
Some competitors also provide further details of the open rates and enable a more specific way of tracking users processes through to the end call-to-action or purchase.
Sadly now Mailchimp has started charging for the use of the auto-responder (automation) emails, so it's lost it's edge for the free services. There are cheaper platforms elsewhere that will be auto-responders if that's important to you and your business.
UPDATE: As of May 2017, Automation is now free for everyone!! This platform is now almost perfect!!
For how long have I used the solution?
More than five years.
What do I think about the stability of the solution?
Sometimes the site will be down,and if it's for planned maintenance you normally get an email a few days before telling you of the downtime.
What do I think about the scalability of the solution?
Once your email list starts to grow and you send more emails each month, you'll have to move up to the paid-for tariffs. In scalability terms, there are cheaper products out there, so I'd recommend this for smaller businesses and projects to keep to the free account. When you're ready, shop around to make sure the paid-for tariffs work for you.
How are customer service and support?
Customer Service:
The customer service that I've interacted with has been clear and quick to respond. There are also good resources on their site including a good how-to guide, FAQs, and help pages.
Technical Support:
I've never had the need to seek technical support so I could not rate this part of the service.
Which solution did I use previously and why did I switch?
We had an email client which had an email list that we used to send out our emails. However, there was new legislation on data retention of clients results which has resulted in us needing to improve our email security. This is because we are now holding sensitive data on our clients, and email systems increasing the rules on spam filters. This resulted in the emails we sent out to willing subscribers, were getting met by bounce backs and blacklisting of our email addresses. Mailchimp is great as most email clients see this as a reputable provider and don't normally block the emails.
How was the initial setup?
The initial sign-up online for a free Mailchimp account is quick and simple. You provide a few details, including your location (for legal reasons), an email address that wish to send from, and a username and password and you're good to go. It takes a while to familiarize yourself with the layout of the dashboard once you log in, but the main sections are Campaigns (the emails you send out) and Lists (your email databases).
What about the implementation team?
This is an online product that has free direct access.
What was our ROI?
This is a great way for DigiEnable to keep in touch with it's clients, users, subscribers, and charities and groups it supports. It's a vital tool in the online communications strategy for any business, meaning you can build better relationships with your clients, keep in touch more, and you'll build better projects for years to come.
What's my experience with pricing, setup cost, and licensing?
If you're a small business or organisation, we'd suggest just starting out with the free version and if/when your lists grow, think about further packages then. You can also buy one-off blocks of extra emails should you be working on a specific larger campaign over a short period.
Which other solutions did I evaluate?
Before choosing Mailchimp, we looked at a few other options, including
Constant Contact which in 2012 only did a free account up to 100 fans
Campaign Monitor which only had a free demo; and
Aweber which was paid-for from the start.
We chose Mailchimp not only on features, but the capacity to have up to 12000 email per month to 2000 subscribers on the free account too. It's great for a business starting out.
What other advice do I have?
The most important thing with Mailchimp, or any other email service provider, is to spend time checking out the templates and picking and editing one that suits your needs. Make sure your shiny new email newsletter portrays your brand, ethics and style guidelines. When someone opens your email they should immediately know it's from you.
We run digital training and SEO for a variety of organisations and businesses, and our Mailchimp and Email Marketing workshops prove very popular, because these participants realise the importance of connecting with their consumers and potential customers, in a clear but engaging and interesting way. Email is the first line of communication, make sure it looks good!
*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Thanks, Liz. The responsiveness is obviously key and very helpful that Mailchimp has covered that need for you. Do you only use the solution for newsletters? What are the use-cases?
We use the pre-designed Mailchimp templates because they've been coded with responsiveness in mind, so they look good on pretty much every device our clients use.
They do have the option for your own coding, and RSS feed emails which might be of use to you, depending on what you want to send to your list. Hope that's helpful.
Thanks, Liz. The responsiveness is obviously key and very helpful that Mailchimp has covered that need for you. Do you only use the solution for newsletters? What are the use-cases?