Dell XtremIO vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell XtremIO and Pure Storage FlashBlade based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashBlade Report (Updated: March 2024).
772,649 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone.""The solution is very straightforward to set up.""The most valuable feature of this solution is its ease of use.""The latency is good.""The high availability of the product is the most valuable feature.""One of the best features is the support, which is excellent.""It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems.""The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

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"The solution's most valuable features are the inline data reduction and deduplication.""XtremIO is very stable.""Snapshots are valuable because of their seamless nature, as well as the minimal space each snapshot takes.""The guaranteed sub-millisecond response time for a 4K block.""The speed is extremely valuable.""It has very good performance for an application which needs lower latency and a better response, for example, in microseconds.""The performance is good, which is important.""Performance and deduplication. This is a very robust block storage option that offers both performance and data optimization."

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"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective.""The initial setup is pretty quick.""We have seen a reduction in the total cost of ownership by around 20%.""It is very easy to use, and it is very fast.""It helps simplify our storage, because the user interface is very simple and the installation is easy.""The main feature I have found to be product replication.""Using this solution has made our backups more reliable.""We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."

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Cons
"There is room for improvement in the pricing of the product.""I would like to see replication and DR features in the next release of this solution.""There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features.""In the next release, I would like to see real-time analytics for further insight into consumption models.""The UI for this solution needs to be improved.""We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly.""If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure.""Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

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"I would like to see the ease of deployment and built-in Metro clustering.""It is very expensive to scale. You have to buy an additional system to extend from one disc, for instance. It is scalable, but extremely expensive to do so.""In the next release, the solution could have better integration and if we can host assets on the cloud, such as NetApp has the NetApp volumes, which we can host on the cloud directly called NetApp CVO (cloud volume ONTAP). Dell EMC should come up with something purely on the cloud rather than manage services.""Scalability is something that can be improved because there is an issue when it comes to mixing versions.""The implementation isn't exactly complex, but the solution should have some enhancements in it to make the process more centralized.""The physical architecture could use some higher levels of redundancy.""Right now, external appliances are needed to replicate XtremIO to XtremIO, or to another EMC system.""Management and reporting need improvement."

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"I would like to see better integration.""The feature that we're waiting on is better integration with the cell services.""I would like to see more VM-Aware features in the next release of this solution.""The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it.""I want efficiency. FlashBlade doesn't have efficiency now.""There could be improvements in public cloud integration.""It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that.""The solution is expensive."

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Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."
  • "This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."
  • "It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."
  • "It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
  • "XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."
  • "Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."
  • "It is costly but worth it."
  • "With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."
  • More Dell XtremIO Pricing and Cost Advice →

  • "We used a reseller for the purchase."
  • "Our customers have seen a reduction in TCO."
  • "I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
  • "Our licensing is renewed annually."
  • "Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
  • "The price is a little high."
  • "In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."
  • "The price of this solution could be made more affordable."
  • More Pure Storage FlashBlade Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a few posts already. In 2015, though, the HP giant began to rouse and challenge the mainstream status quo with its 3PAR offering. Quantifying 3PAR's platform is different from XtremIO and Pure, though, as it can seem amorphous given the many ways it can be quoted. Are you asking for all flash? 3PAR will give you that and lay claim to the best-of-breed title. Oh, but you want some mass storage akin to archival or virtual tape, too? 3PAR changes jerseys and shouts, "I'm it!" Is it, though? Let's put 3PAR against XtremIO and see how they measure up! Define the Conversation  The hard part about these comparisons and competitive analyses is that we aren't talking about products of the same species or specialization. I struggle to put it properly, but consider it this way. In pre-AFA days (the age of traditional spinners like NetApp FAS3040, EMC CLARiiON or VNX, and even last-gen 3PAR), the contest was like pitting a Toyota Camry against a Nissan Altima. They did most of the same things with minor strengths, weaknesses, and preferences. Talking about XtremIO versus 3PAR 74xx is more of a discussion about construction-grade, heavy-duty cranes versus massive earth movers. They are in the… Read more →
    Questions from the Community
    Top Answer:Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
    Top Answer:The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it… more »
    Top Answer:The tool's pricing is higher than competitors.
    Top Answer:The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're… more »
    Top Answer:The license for XtremIO is in the box, so you don't have to buy anything.
    Top Answer:Dell XtremIO needs to provide better performance to keep up with new products.
    Top Answer:The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power… more »
    Top Answer:Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement… more »
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

    FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
    ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government7%
    REVIEWERS
    Financial Services Firm29%
    Healthcare Company14%
    Insurance Company11%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm16%
    Manufacturing Company10%
    Healthcare Company6%
    REVIEWERS
    Manufacturing Company18%
    Financial Services Firm18%
    Energy/Utilities Company12%
    University12%
    VISITORS READING REVIEWS
    Educational Organization36%
    Computer Software Company9%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business35%
    Midsize Enterprise29%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise16%
    Large Enterprise60%
    REVIEWERS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise10%
    Large Enterprise67%
    REVIEWERS
    Small Business29%
    Midsize Enterprise23%
    Large Enterprise49%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise41%
    Large Enterprise45%
    Buyer's Guide
    Dell XtremIO vs. Pure Storage FlashBlade
    March 2024
    Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashBlade and other solutions. Updated: March 2024.
    772,649 professionals have used our research since 2012.

    Dell XtremIO is ranked 26th in All-Flash Storage with 48 reviews while Pure Storage FlashBlade is ranked 16th in All-Flash Storage with 31 reviews. Dell XtremIO is rated 7.6, while Pure Storage FlashBlade is rated 8.8. The top reviewer of Dell XtremIO writes "Suitable for high IOPS and helps get backup in ten minutes ". On the other hand, the top reviewer of Pure Storage FlashBlade writes "A high-performing and scalable solution that improves data performance for S3 workloads". Dell XtremIO is most compared with Dell PowerStore, Dell PowerMax NVMe, Pure Storage FlashArray, Dell Unity XT and NetApp AFF, whereas Pure Storage FlashBlade is most compared with Dell PowerScale (Isilon), VAST Data, MinIO, Pure Storage FlashArray and Red Hat Ceph Storage. See our Dell XtremIO vs. Pure Storage FlashBlade report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.