We performed a comparison between HubSpot Marketing Hub and IBM Watson Campaign Automation based on real PeerSpot user reviews.
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HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while IBM Watson Campaign Automation is ranked 14th in Marketing Automation. HubSpot Marketing Hub is rated 8.2, while IBM Watson Campaign Automation is rated 7.0. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, Zeta Marketing Platform and Iterable, whereas IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud.
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