We performed a comparison between HubSpot Marketing Hub and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The solution helps me to structure and track marketing and sales emails."
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"HubSpot Marketing Hub has kept me updated with alerts."
"Technical support is helpful and responsive."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Customer support is helpful and responsive."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"The product has the most valuable enterprise features."
"The most valuable feature is the scoring."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The smart campaign looks quite interesting and useful."
"The most valuable feature of this solution is Smart Campaigns."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable features are the Marketo emails, both sending and tracking."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"Increase the CRM size for sole proprietors before increasing the fee."
"The way the staff uses the system sometimes leads to processes not being followed."
"They're not the cheapest."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"The solution is not recommended for launching investment."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"It could be more scalable."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Marketo should give more power to the users for data manipulation."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Marketo is ranked 3rd in Marketing Automation with 22 reviews. HubSpot Marketing Hub is rated 8.2, while Marketo is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Zeta Marketing Platform, IBM Watson Campaign Automation and Iterable, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Microsoft Dynamics CRM, Pardot and Teradata Customer Interaction Manager. See our HubSpot Marketing Hub vs. Marketo report.
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