We performed a comparison between Marketo and Microsoft Dynamics CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I like that the solution is flexible."
"The product has been stable."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"The most valuable feature is the scoring."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The smart campaign looks quite interesting and useful."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The initial setup is pretty straightforward."
"The Outlook calendar has been very helpful for us."
"It's a good solution for enterprise-level companies."
"The solution is scalable."
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."
"The history of engagement with our customers, including all conversations, has been most valuable when using this solution."
"The initial setup is very easy."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"It could be more scalable."
"Marketo should give more power to the users for data manipulation."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"We had to do some customizations on top and it got a bit cumbersome."
"There are more people using Salesforce. Therefore, there are more partners, and applications for it, and is easier to use."
"The installation was difficult. I'm not the person that implements the solution. However, to have the solution function in the correct way, the process can be difficult."
"The mobile side of the product doesn't look that great right now."
"The performance could be improved."
"The solution's interface has room for improvement."
"Dynamic's management could be improved. The tech management should have better technical capabilities."
"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."
Marketo is ranked 5th in Marketing Management with 21 reviews while Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews. Marketo is rated 8.4, while Microsoft Dynamics CRM is rated 7.8. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, the top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Teradata Customer Interaction Manager, whereas Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Bitrix24. See our Marketo vs. Microsoft Dynamics CRM report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
