We performed a comparison between Salesforce Marketing Cloud and SAP Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation."Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"I like the user interface it has a nice look and feel."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The Journey and CloudPages and automation are all great."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"It is straightforward to set up."
"It is easy to use."
"Segmentation and campaigning are very important features."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"An additional feature needed would be better capacity for personalization."
"This solution could be more user-friendly."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The data extension tools are not very user-friendly."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"Email response could be improved."
Earn 20 points
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 52 reviews while SAP Marketing Cloud is ranked 11th in Marketing Automation with 1 review. Salesforce Marketing Cloud is rated 8.4, while SAP Marketing Cloud is rated 7.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAS Marketing Automation, whereas SAP Marketing Cloud is most compared with SAP CRM.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
