SAP CRM vs Salesforce Sales Cloud comparison

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Salesforce Logo
5,747 views|2,790 comparisons
93% willing to recommend
SAP Logo
3,810 views|2,994 comparisons
82% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared Salesforce Sales Cloud and SAP CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Salesforce Sales Cloud users have lauded the solution’s open API and ability to track sales opportunities. SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP.

  • Room for Improvement: Salesforce Sales Cloud could improve its integration with third-party systems and reporting. SAP CRM needs improvements in its mobile interface, data visibility, and integration.

  • Service and Support: Salesforce’s customer service is considered excellent, and users praised its prompt and knowledgeable team. SAP CRM's customer service and support have received mixed feedback. SAP CRM's customer service and support have received mixed feedback.

  • Ease of Deployment: Salesforce Sales Cloud's initial setup can be complex and time-consuming, potentially lasting for months or even years. However, users can speed up the process with external tools. The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team.

  • Pricing: Salesforce Sales Cloud is considered pricey. Salesforce Sales Cloud has additional costs for implementation and add-ons. SAP CRM is seen as expensive, and some users have said it isn’t worth the money.

  • ROI: Salesforce Sales Cloud has shown a positive return on investment by enabling automation, improving productivity, and saving time. Some reviewers have reported that they realized an ROI from SAP CRM within three to five years.

Comparison Results: Salesforce Sales Cloud is a user-friendly platform praised for its extensive feature set and customization options. At the same time, customers have complained that Salesforce’s licensing costs are too high and reporting capabilities are limited. SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy.

To learn more, read our detailed SAP CRM vs. Salesforce Sales Cloud Report (Updated: May 2024).
772,127 professionals have used our research since 2012.
Q&A Highlights
Question: Cost Comparison between using CRM SAP vs Salesforce vs Pega
Answer: Hi thanks for your request. Each of the ERP CRM listed above has certain functionalities in common and comparing the cost between them will completely depends upon the need. Overall Salesforce and SAP CRM has CRM functionality and it is Tier 1 CRM product. Pega is not a CRM product and it specializes in BPM ( Business Process Management). Please email me and I can discuss over the phone with you for further details.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The reporting features are useful.""Salesforce helps up keep track of candidates.""You can capture all the contacts that relate to an account or business, including personal details.""Salesforce highlights what are we selling in different regions and which regions or areas offer opportunities. We are able to view sales by month, quarter or year.""Suitable for all sizes of organizations.""The product is very fast and responsive. There's no lag time when you are on the platform.""It is nice to have the install base information at your fingertips when you look up a company.""The most valuable features are performance and integration."

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"Its scalability is good.""SAP CRM is very fast, providing accurate information and good results.""SAP CRM's most valuable at a branch level.""Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.""Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.""We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service.""I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales.""The tool is easy to use."

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Cons
"One aspect I find challenging with Salesforce Sales Cloud is its forecasting feature. While it's useful for analyzing sales data and predicting future revenue, I've encountered instances where the outcomes weren't as perfect as expected.""It is a bit pricey.""The licensing price could be cheaper.""Salesforce Sales Cloud does not integrate with Slack or WhatsApp, for example. As a result, there is no easy way to directly log a conversation with a client that occurred on one of these platforms. There are a few things that still need to be done manually in these instances.""Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set. For example, if they have 20 licenses in a set, you have to get the whole set, even if you need just three licenses, which could be a barrier for small companies. There is no option to buy fewer licenses. So, small companies have to go for a smaller CRM, such as HubSpot.""The performance is sometimes slow. There is too much information and this makes it difficult to find the answers we are looking for.""As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers.""If the infrastructure is not correct, then customers are having an issue and it's taking a lot of time to load."

More Salesforce Sales Cloud Cons →

"In terms of stability, there are some latency issues.""Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.""Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly.""I think what needs to be improved is the solution for Brazil's organization.""The product is very expensive.""SAP CRM could improve by being easier to use and customer-friendly.""There is no scope for integration because SAP does not allow any personal integration.""The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

More SAP CRM Cons →

Pricing and Cost Advice
  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
  • More Salesforce Sales Cloud Pricing and Cost Advice →

  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

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    Answers from the Community
    Questions from the Community
    Top Answer:The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
    Top Answer:Sales Cloud could improve in areas such as AI integration, particularly for templates.
    Top Answer:Sales Cloud helps me manage and track my sales pipeline effectively. It is a CRM system that integrates with other systems for comprehensive sales management.
    Top Answer:Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
    Top Answer:I rate SAP as a three on a scale from one to ten, with one being inexpensive and ten being expensive.
    Top Answer:If we integrate the database, processes can run much faster than usual. This could potentially improve SAP timing. Also, incorporating additional features like enhanced AI could be beneficial.
    Ranking
    3rd
    out of 172 in CRM
    Views
    5,747
    Comparisons
    2,790
    Reviews
    18
    Average Words per Review
    404
    Rating
    8.2
    4th
    out of 172 in CRM
    Views
    3,810
    Comparisons
    2,994
    Reviews
    21
    Average Words per Review
    434
    Rating
    7.8
    Comparisons
    Also Known As
    Sales Cloud, SFDC, Salesforce
    Learn More
    Salesforce
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    Overview

    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    REVIEWERS
    Computer Software Company31%
    Comms Service Provider8%
    Manufacturing Company6%
    Financial Services Firm6%
    VISITORS READING REVIEWS
    Educational Organization70%
    Computer Software Company5%
    Financial Services Firm3%
    Manufacturing Company2%
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Government8%
    Financial Services Firm8%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business46%
    Midsize Enterprise19%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise72%
    Large Enterprise21%
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise14%
    Large Enterprise63%
    Buyer's Guide
    SAP CRM vs. Salesforce Sales Cloud
    May 2024
    Find out what your peers are saying about SAP CRM vs. Salesforce Sales Cloud and other solutions. Updated: May 2024.
    772,127 professionals have used our research since 2012.

    Salesforce Sales Cloud is ranked 3rd in CRM with 100 reviews while SAP CRM is ranked 4th in CRM with 40 reviews. Salesforce Sales Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Sales Cloud writes "Vast, configurable, and offers great ROI". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Salesforce Sales Cloud is most compared with Microsoft Dynamics CRM, Oracle E-Business Suite, SAP ERP, IQVIA Orchestrated Customer Engagement and Vlocity, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Siebel CRM, Zoho CRM, Oracle CRM and monday.com. See our SAP CRM vs. Salesforce Sales Cloud report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.