Best Marketing Intelligence Solutions

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What is Marketing Intelligence?

Marketing intelligence tools help businesses in collecting, analyzing, and interpreting data related to their target audiences, competitors, and industry trends. This rich data assists companies in crafting strategic decisions that align with market needs and emerging opportunities.

One primary advantage of Marketing intelligence tools is their ability to spotlight new market opportunities. By tracking customer search behaviors and trends, companies can discern high-demand products or services, leading them to either venture into new markets or refine their offerings in existing ones. Additionally, these tools empower businesses to benchmark their operations against competitors. By monitoring metrics such as website traffic, companies can gauge their market standing and identify avenues for improvement.

Marketing intelligence tools grant insights into customers' online activities - from the websites they frequent to their buying preferences and social media engagement. Such granular data can be harnessed to craft marketing campaigns that are not just generic but resonate more personally with consumers.

The solutions you will find in this category include features that enable businesses to distill actionable insights from vast marketing data. For instance, 6sense leverages artificial intelligence to anticipate customer behaviors and forecast potential conversions. On the other hand, Zilliant offers insights into customer demographics, buying patterns, and social media engagements, whereas Engagio facilitates customer segmentation and personalization of marketing campaigns.

Incorporating marketing intelligence tools can translate to several benefits for businesses, such as streamlining decision-making by offering informed insights into target markets and industry dynamics. They also boost efficiency by automating many market research tasks, which can lead to significant time and cost savings.

Marketing intelligence tools can markedly increase the return on investment (ROI) for marketing campaigns by refining targeting and enabling precise result measurements. Thus, for companies keen on elevating their marketing strategies, investing in a marketing intelligence tool can be a transformative choice.

Marketing Intelligence solutions market share

As of April 2024, in the Marketing Intelligence category, the market share of 6sense is 6.3% and it increased by Infinity% compared to the previous year. The market share of PROS Scientific Analytics is 18.8% and it increased by 237.5% compared to the previous year. The market share of Zilliant is 25.0% and it increased by 350.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
April 2024
Marketing Intelligence

Top Marketing Intelligence products

Rankings through
PeerSpot #1 Ranked
#1 Ranked
6sense
6sense helps B2B marketers to understand the complexity of being an Account Based Marketers (ABM) buyer. It provides the following Platforms:
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PROS Scientific Analytics
PROS Scientific Analytics quickly identifies product and customer segment-specific profit improvement opportunities. PROS Scientific Analytics integrates with PROS Price Optimizer and PROS Deal Optimizer modules to provide decision support as you set enterprise pricing strategy, create price lists and contracts, and provide sales approvals.
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Zilliant
The Zilliant IQ Platform uses artificial intelligence, machine learning and predictive analytics techniques to continuously identify the untapped economic potential of every B2B customer relationship, and seamlessly delivers prescriptive intelligence within existing field sales workflows, CRM and CPQ applications and eCommerce channels, increasing the value of every customer interaction.
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Oracle Data Cloud
Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help our customers connect more deeply with their customers.
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Fliptop
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Tracx
Tracx is a social listening tool that captures the full conversation while providing an all-in-one solution. clients are able to discover new opportunities and better understand all aspects of their business - from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable. Tracx's contextually-driven social engagement engine takes the guesswork out of engagement.
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Affinio
Our platform is set in a familiar arena: your web browser. Highly visual and easy to navigate, Affinio reports provide unprecedented actionable insights in minutes, not weeks.
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Trendkite
Being a PR professional today is more than just managing relationships. It is brand awareness; it is ROI and business impact; it is elevating the role of PR with the same level of analytics and accountability as the rest of the organization. TrendKite is the Intelligent Communications Platform that puts earned media at the heart of the marketing mix. TrendKite helps you prove your impact, make data-driven PR decisions, and power your digital strategy.
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Engagio
Account Based Everything is a strategy to orchestrate personalized marketing, sales, and success efforts to land and expand named accounts.
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101data Data Insights
The traditional business intelligence stack requires you to implement multiple tools, invest heavily in specialized skillsets, and replicate data across disparate systems. The result is a rigid infrastructure that disappoints users and overburdens IT.
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Conductor
Content & SEO technology with proven workflows that guide you to revenue
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Beckon
Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
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XANT Playbooks
Playbooks doesn’t just help your sales team get more work done—it helps them get more of the right work done, no matter if they are remote or in the office. Playbooks manages lead follow-up and prospecting cadences, automates administrative tasks, and uses data to predict who, when, and how to engage buyers for the best outcome.
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Apteco FastStats
The Apteco FastStats software suite provides a powerful platform for data mining, data analysis, campaign management and reporting; all through a fast, intuitive and truly easy to use drag and drop interface.
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Radius
Radius is a data-powered marketing platform that helps B2B marketers uncover insights about their ideal customer segments, find look-alikes of their best prospects, and deliver insights that help bridge the gap between marketing and sales. Helps marketers understand their best customers, find new prospects, & deliver insights to sales.
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Infer
Artificial intelligence is rapidly transforming all digital industries and sales and marketing are no exception. Ignite's Infer solutions deliver a predictive-first platform that helps companies win more customers. It leverages proven data science to rapidly identify your most promising prospects, build hyper-targeted segments, and personalize outreach at scale - often resulting in significantly increased conversion rates on inbound and outbound campaigns.
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Springbot
Springbot integrates with Magento, Shopify and BigCommerce to deliver the power of Big Data with marketing automation and marketing analytics to small and medium businesses (SMBs) so that eCommerce merchants like yourself can start to increase conversions and grow revenue.
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TopOPPS
Modern sales teams plug TopOPPS into their CRM for predictive sales analytics. TopOPPS assists the sales rep like a personal assistant that guides and drives winning behaviors resulting in CRM hygiene with accurate analytics and a predictive forecast on autopilot. By assisting sales reps with easy data entry and pipeline insights, sales teams see an increase of 20% in quota attainment due to higher win rates and shorter cycle times. TopOPPS helps sales reps to get more data into the CRM in a fraction of the time leaving them more time to sell. The increase in accurate data combined with learning algorithms, enables the AI to direct sales management to areas in the sales process that need improvement and to coaching opportunities with sales reps. TopOPPS automates the sales process to improve CRM adoption, sales process execution, pipeline visibility, sales performance, and forecast accuracy. Sales teams using TopOPPS are closing more, faster.
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Netsertive
Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale. Netsertive’s platform and services coordinate messaging, brand experience, and performance across all digital channels to drive awareness, consideration, and sales.
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Alida Total Experience Management (TXM) platform
Broad and deep feedback combine in one platform for continuous innovation. By synthesizing and contextualizing feedback in one place, you can truly understand the why behind the what and determine what’s next.
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Datorama
One Platform for all your marketing data, investments, KPIs, and decisions. Datorama’s AI-powered marketing intelligence puts you in control to connect your data, report across channels and campaigns, and surface the right insights instantly. You can now make smarter decisions at the speed of your customer.
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data.ai Platform
The industry’s first and only Unified Data AI platform unifies your 1st party data with comprehensive market estimates in an engaging and empowering analytics experience. Armed with timely and meaningful AI-powered insights, you can quickly and easily create winning investment, go-to-market, competitive, campaign, and advertising strategies. Our customers are positively impacting CAC, LTV, ROAS, and ROI.
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DocSend
Content management designed to help dealmakers and marketers win – smart, intuitive, and adopted.
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Near Allspark
Allspark gives you instant access to advanced audience curation & marketing capabilities. Use Artificial Intelligence and data from 1.6 billion users to experience the simplicity of complexity.
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Yieldify
The Yieldify Conversion Platform is the smart and simple way to create, manage and measure your campaigns
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Gainsight Platform
The Experience You Want With The Power You Need
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BuzzBoard
BuzzBoard uncovers data-driven insights about SMBs that drive more meaningful conversations for marketers and sellers, resulting in increased sales across the customer lifecycle. By applying data science and digital signals to the world’s most extensive collection of business intelligence about SMBs, BuzzBoard answers the most important question for marketers and sellers: why will my prospects and customers want to engage? BuzzBoard transforms unproductive sales interactions into customized opportunities to improve customer engagement, book more appointments and close deals faster.
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FirstRain
Introducing the world’s first analytics platform that brings together external and internal unstructured data to coach teams and professionals on key business developments that affect their go-to-market strategy, business relationships, and investments.
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Verto Analytics
Reach your audience at the right time by knowing when and where to reach them. Monetize better, optimize spend, and monitor your competitors across the digital landscape.
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NetBase
NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time.
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Knotch
Knotch is the only measurement product built to add to the content experience while sourcing granular, actionable data. And we don't just show you the numbers,  we give you clear, actionable insights in words too. We've made it fun, easy and rewarding for your audience to share how they feel about your brand.
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Mintigo
Having trouble engaging your prospects? Look no further than this all-in-one lead management solution.Real time intelligence to find and engage your leads
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Model N
Model N is the leader in revenue management solutions. Driving mission-critical business processes such as configure, price and quote (CPQ), contract and rebate management, business intelligence, and regulatory compliance, Model N solutions transform the revenue lifecycle from a series of disjointed operations into a strategic end-to-end process.
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Artesian
With Artesian, you can track your customers, prospects competitors and partners, spot business opportunities and manage risk.
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Zeta Interactive
The ZetaHub platform brings the power of our Marketing, Data, and Experience Clouds to life in a single console. The Gartner Magic Quadrant-rated Hub enables the World's leading marketers to master the New Golden Rule to acquire, retain, and grow customer relationships like never before.
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InsideSales.com
InsideSales.com offers the industry's leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer.
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BIScience
BIScience is a software technology company providing a suite of Digital Intelligence solutions including ad intelligence, consumer behaviors analytics and brand exposure which allows Brands, Market Research companies, Publishers, Agencies and Investment Professionals to get deep digital intelligence insights at scale.
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Oracle Datalogix
Connecting marketing to sales, we use data science to help brands engage buyers across addressable media via puchase-based insights, targeting & measurement.
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AlphaSense
The easiest and fastest way to search and monitor companies, topics, and industries across thousands of premium business data sources—all in one platform.We help you instantly uncover and track insights faster with a powerful combination of proprietary NLP and machine learning technology and access to 10,000+ premium data sources.
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Session AI
Improve outcomes: Our leading in-session marketing platform drives new revenue and increases conversions in a privacy-first world.
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Networked Insights
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Proof Analytics Proof Business GPS
Proof BusinessGPS™ guides and helps CMO’s and marketers to produce better results with fewer dollars. What sets Proof apart is the automation of regression analytics to calculate and visualize the strength of the relationships between marketing investments and business results. In short, allow marketers prove ROI. Proof BusinessGPS™ visualizes the historic route of your marketing effort and shows you the most optimal route to your new increased marketing performance. With Proof you shorten time to value. Time is money. Start your journey today. Calculate the strength of the relationships between marketing spend and results Identify the channels/tactics that maximize your sales Plan, Budget and Optimize your marketing mix Create “what-if” scenarios for alternative investments with actionable real-time insights Understand how time-lag affects your marketing tactics Empower all stakeholders to understand the impact of marketing See clearly how your chosen channels/tactics impact each other
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Supermetrics
Supermetrics is a versatile data platform designed to streamline the process of gathering, connecting, and analyzing data from over 80 marketing and ad platforms. By eliminating data silos, the platform simplifies reporting and analysis, offering pre-built connectors and data pipelines for seamless integration with popular tools. Supermetrics enables users, including non-technical professionals, to effortlessly create reports and dashboards with drag-and-drop functionality and access a library of pre-built templates for common marketing reports. With robust data visualization tools, various charts, graphs, and tables facilitate easy interpretation and insights. Users can apply data transformations, identify trends through automated alerts, and gain actionable insights to optimize marketing campaigns. Supermetrics supports data sharing and collaboration, offers secure data warehousing, and allows for custom integrations and scripting to meet specific needs. Tailored for marketing professionals, agencies, and businesses of all sizes, Supermetrics provides a time-saving solution, deeper insights, improved decision-making, and increased transparency in tracking and analyzing marketing performance.
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Index
Index is transforming retail, bringing rich analytics, measurement and personalization to the offline world. We power lifelong customer relationships through actionable insights, relevant shopping experiences and performance-based marketing. We help retailers to meet and greet customers on the channels where they engage, and harnesses the potential of mobile to elevate and expand these relationships.
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GrowByData
Marketing Intelligence that Powers Smarter, Faster eCommerceUnify insights across the shopper journey to get a competitive edge.
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Near CARBON
CARBON is the best software platform for enriching your digital-world customer data with real-world attributes, in real time.
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Adjust Analytics
Real-time app analytics to measure and drive performance
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ZYMPHONY
Unified User Profile
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OWOX BI
Meet an all-in-one data analytics and tracking solution designed to easily collect, prepare, and analyze marketing data with precision and complete control over performanceeduce time spent on reportingSpend more time reaching your monthly KPIs, instead of collecting the data or buildingreportsMake data-driven decisionsMerge advertising data, user behavior, and CRM in one report for a comprehensive overview of your performanceControl Cross-channel spendTake full control of your marketing budget and make sure every dollar is spent wiselyGrow revenueEvaluate user behavior and conversion data to discover and boost your most-performing marketing channelsEstablish a single source of truthCreate a single source of truth between departments, ensuring everyone is on the same page
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Trakaff
Affiliate Tracking Software that lets you track, manage and optimize your Network Performance – taking it to the next level. Get expert onboarding support with TrakAff. Our knowledgeable team is available for seamless integration. Trust us for efficient support. Join our satisfied customer base and experience the benefits. Sign up with us today and see the difference for yourself! Accelerate your growth with easy and quick integration. Start your journey with us today and see results!
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AI Audiences
AI Audiences product uses machine learning and millions of commerce insights to build custom lookalike audiences for paid social that maximize advertising performance so you can scale profitably.
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Tracksuit
A dashboard that you'll love to look at. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Our research experts set up your survey using the same methodology as the biggest brands (but faster). We survey thousands of people each week from panels of millions around the world. You'll have full visibility of your brand health in 30 days, with insights updated daily.
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ThoughtLeaders Platform
All-in-one platform to manage your influencer campaigns from start to finish. Unlock the power of data and analyze content and channels to make better influencer marketing campaigns.We collect data that helps our clients manage their campaigns smarter and find the best sponsorship collaborations by using our data based predictions. Platforms we cover are YouTube, Podcast, Newsletter, Twitch, Newsletter, Tiktok, and Instagram. Data points we track include: Brand sponsorships, Projected views, Uploads count, Total views, Brand mentions, Transcripts, Subscribers, Likes and comments, Evergreen content, and more!
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VisarXperience
Create, deploy and scale immersive experiences to boost industrial operations, all within a ready-made platform.Use a backbone of the VR/AR/DT solution with CAD files, convert 2D to 3D model, and customize it for different projects.Apply 3D point cloud models & create a VR/AR/DT solution integrating real-time data into one analytic module.Use data from hardware sensors to enable digital twin simulations and run predictions for various operational situations.
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Compa Index
Compa Index provides compensation data fueled by offer transactions from leading tech companies. Your offers from your ATS contribute to Compa's customer network and return as aggregated market insights (with privacy minimums). Compa seamlessly connects to your ATS in as little as 5 minutes. Learn how to setup your data feed. Every offer is matched to our canonical job architecture to make the data apples-to-apples.

Related categories

Customer Data Analysis
Social CRM
Predictive Analytics
Marketing Resource Management
Marketing Automation
Marketing Management

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