We compared Microsoft Entra ID and Google Cloud Identity based on our user's reviews in several parameters.
Microsoft Entra ID is praised for its user-friendly interface, efficient authentication process, and seamless integration. Users appreciate the exceptional customer service and reasonable pricing. Google Cloud Identity stands out for its comprehensive security measures, seamless integration with Google services, and efficient user management capabilities. Users highlight the excellent customer service and flexible licensing options. Therefore, Microsoft Entra ID excels in customer service, setup cost, and flexibility, while Google Cloud Identity shines in security measures, integration, and user management capabilities.
Features: Microsoft Entra ID stands out for its user-friendly interface, efficient authentication process, and seamless integration across various platforms. In contrast, Google Cloud Identity is known for its comprehensive security measures, seamless integration with other Google services, efficient user management capabilities, and streamlined access controls.
Pricing and ROI: The setup cost for Microsoft Entra ID is described as affordable and competitive, with a straightforward and user-friendly setup process. Users appreciate the flexibility and options available for licensing. On the other hand, Google Cloud Identity offers reasonable pricing, a straightforward setup process, and flexible licensing options catering to users' needs and requirements., The ROI from Microsoft Entra ID is positive, with users experiencing cost savings and improved efficiency. Meanwhile, Google Cloud Identity offers cost-effectiveness, enhanced security measures, increased productivity, and easy management of user access and permissions.
Room for Improvement: Microsoft Entra ID could benefit from better user interface design and optimization for different devices, simplifying the sign-up process, increasing customization options, and adding advanced security features. On the other hand, Google Cloud Identity users would like improved integration with other platforms and applications, a simpler and more user-friendly interface, better documentation, and more comprehensive support resources.
Deployment and customer support: The reviews for Microsoft Entra ID and Google Cloud Identity highlight that the duration required to establish a new tech solution can vary significantly for both products. However, it is important to carefully evaluate the context in which users use terms like deployment, setup, and implementation to determine the overall time required., Microsoft Entra ID's customer service is exceptional, efficient, and reliable. Users appreciate the prompt and knowledgeable assistance, effective communication, and seamless problem resolution. Google Cloud Identity's customer service is highly regarded and considered satisfactory.
The summary above is based on 104 interviews we conducted recently with Microsoft Entra ID and Google Cloud Identity users. To access the review's full transcripts, download our report.
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The most valuable feature is the performance."
"Using [Azure AD's] passwordless technology, you're not even using a password anymore. You're basically just creating a logon request without actually sending or typing or storing the password. This is awesome for any user, regardless of whether you're a factory worker or a CFO. It's secure and super-simple."
"Don't delay implementing this solution, it's the best thing you can do for your identity protection."
"We use Verified ID to select and deselect users. During the pandemic, we had many users who left our organization or were no longer involved in certain projects but had their user credentials with them. To prevent data loss and data piracy, we deselected those remote users from Active Directory, and it was a very quick process."
"The scalability of the product is decent."
"Multi-factor authentication really secures our environments and gives us the flexibility to use location-based policies. Azure AD also gives us a lot of flexibility in our scope of integration."
"The most valuable feature is the ease of scalability."
"Personally, I'm a great fan of Azure Active Directory due to the security and compliance features that are there in the classic or default Azure Active Directory."
"This solution is less time-consuming. We don't have to hire as many resources to give permissions to a particular user or group for any application."
"The customer service and support team is not so good."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"Technical support is slow."
"The interface could be improved by simplifying it further."
"To improve the product, the integration with third-party products could always be smoother."
"The solution needs to better integrate with Mac's OS."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"An area where there is room for improvement is the ease of use of the dashboards."
"It would be ideal if the solution moved to a passwordless type of environment. It's the future of authentification. It's also more secure and convenient."
"I think the documentation and configuration are both areas that need improvement."
"Lacks integration between applications and phones."
"Customers should be informed that public review features are not intended for production use."
"Sometimes, what one customer may like, another may not like it. We have had customers asking, "Why is Microsoft forcing us to do this?" For example, when you use Exchange Server on-premise, then you can customize it for your company and these customizations are unlimited. However, if you use Exchange Online or with Microsoft 365, then your ability to make modifications is limited. So, only the cloud versus is limited."
"In a hybrid deployment, when we update a license by changing the UPN or email address of a user, it does not get updated automatically during normal sync. This means that we have to update it manually from Azure, which is something that needs to be corrected."
"I would like it if Intune could manage MacOS or iOS directly. Right now, we have to use a third-party solution."
Google Cloud Identity is ranked 4th in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 21 reviews while Microsoft Entra ID is ranked 1st in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 190 reviews. Google Cloud Identity is rated 7.6, while Microsoft Entra ID is rated 8.6. The top reviewer of Google Cloud Identity writes " A stable solution that can help with collaboration and productivity". On the other hand, the top reviewer of Microsoft Entra ID writes "Saves us time and money and features Conditional Access policies, SSPR, and MFA". Google Cloud Identity is most compared with Microsoft Intune, Okta Workforce Identity, JumpCloud, VMware Workspace ONE and ManageEngine Endpoint Central, whereas Microsoft Entra ID is most compared with Microsoft Intune, CyberArk Privileged Access Manager, Ping Identity Platform, Okta Workforce Identity and Cisco Duo. See our Google Cloud Identity vs. Microsoft Entra ID report.
See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.
We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.