We performed a comparison between Marketo and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of this solution is Smart Campaigns."
"The smart campaign looks quite interesting and useful."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"The most valuable features are the Marketo emails, both sending and tracking."
"The product has been stable."
"I like that the solution is flexible."
"The solution can be easily integrated with Salesforce."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"Pardot's most valuable feature is its B2B marketing capabilities."
"Campaign tracking is a valuable feature."
"It has made email marketing quicker and easier."
"The product is stable."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"Marketo should give more power to the users for data manipulation."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Revenue management, attribution, and ABM can all be improved."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"For new people, the installation of the tool can be difficult."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Pardot must be synced with Salesforce."
"Needs to improve list building."
"Lacks sufficient free custom fields."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot needs many improvements in terms of email design and design studio functionalities."
Marketo is ranked 4th in Marketing Automation with 22 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. Marketo is rated 8.4, while Pardot is rated 7.8. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Pardot is most compared with Oracle Eloqua, Salesforce Marketing Cloud and Iterable. See our Marketo vs. Pardot report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
