We performed a comparison between Marketo and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature is the scoring."
"The smart campaign looks quite interesting and useful."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The product has been stable."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"I like that the solution is flexible."
"Email automation is most valuable."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"We haven't had any issues with integration."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Revenue management, attribution, and ABM can all be improved."
"It could be more scalable."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"An additional feature needed would be better capacity for personalization."
"The encryption and decryption have room for improvement."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"We'd like to see more integrations with third-party products."
"The data extension tools are not very user-friendly."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"The UA could be better designed for a mobile connection."
Marketo is ranked 4th in Marketing Automation with 20 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Marketo is rated 8.4, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Marketo writes "Good for many things: generating leads and scoring leads". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Marketo is most compared with Oracle Eloqua, HubSpot Marketing Hub, Pardot, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Marketo vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors and best Marketing Management vendors.
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