We performed a comparison between Marketing Creatio and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management."The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"I like that the solution is flexible."
"The most valuable feature is the scoring."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The most valuable features are the Marketo emails, both sending and tracking."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Revenue management, attribution, and ABM can all be improved."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"It could be more scalable."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
Earn 20 points
Marketing Creatio is ranked 15th in Marketing Management while Marketo is ranked 5th in Marketing Management with 22 reviews. Marketing Creatio is rated 9.0, while Marketo is rated 8.4. The top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Marketing Creatio is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Pardot.
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