Pega BPM vs Salesforce Platform comparison

Pega BPM is a low-code process automation software product that helps organizations quickly build business applications that deliver the demanded experience by customers. This product is a business process management (BPM), process automation, rapid application development, and low-code development tool.

Pega utilizes business process management (BPM) - a methodology to manage processes and workflows in an organization with the aim to increase work process results. The product implements BPM in the following steps:

• Analysis: Through comprehensive analysis, the processes that can be created or optimized to meet business needs are identified.
  
  
• Design: The design of a process aims to reduce errors and maintain relevant standard operating procedures.
  
  
• Modeling: The process design can be modeled using various software tools.
  
  
• Execution: The process model execution can be governed through a business rules engine.
  
  
• Monitoring: Monitoring is performed to detect any issues and collect relevant data.
  
  
• Optimization: The collected data is used to optimize and improve processes.

Pega BMP utilizes this methodology to automate and simplify operations for companies and improve business agility. The solution can automate business operations such as business rules, mobile application development, reporting, case management, security, integration, and predictive and adaptive analytics. It can be employed on premises and in the cloud and allows for automating services such as accounts, marketing, and sales.

Pega BPM Features

Pega BPM has various features through which businesses can automate processes and reduce operational costs. Some of these features include:

• Adaptive Decision Management: Through the support of data analysis concepts, this product feature allows users to make crucial decisions. It supports the retrieval of data automatically, facilitating real-time decision-making. It also provides the ability to make decisions at all times, depending on changes in the processes.
  
  
• Automatic Code Generation: The programming time at a company can be reduced through this feature, as it generates application codes automatically. The feature offers industry-specific solution frameworks for developing applications and visual development tools, allowing business users to build apps. This enables the simplification of complex business processes by converting them.
  
  
• Pega Omni-channel UI: The user interface (UI) of Pega BPM is a design-once and deploy-anywhere model. This means that any channel can be interfaced with the UI, as designs can be adapted to various parameters, including device, channel, or user.
  
  
• Pega Live Data: This feature of the tool integrates all the business’s data, analyzes it, and summarizes it into formats suitable for presentation. The feature has a caching option, which improves data management by reducing the load on external applications.
  
  
• Pega Situational Layer Cake: Through this feature of the solution, business processes can be adjusted regarding changes in customer type, departments, products, geographies, time, languages, and channels.
  
  
• Pega Pulse: Through Pega Pulse, employees, partners, and customers can collaborate and solve issues simultaneously.

Pega BPM Benefits

Pega BPM has various benefits for businesses. They include the following:

• Accelerates business processes by building applications in a timely manner.
  
  
• Provides automatically tailored screens and forms for customers to improve user experience and engagement.
  
  
• Can be utilized on various sources, including being moved from a data center to the cloud and vice versa.
  
  
• The low-code functionality decreases the need for developer intervention and reduces the costs of outsourcing IT assistance and maintenance.
  
  
• The tool offers a flexible UI that allows users to switch from web to mobile during all times of product usage.
  
  
• The platform offers business scalability incrementation through quick application development.

Reviews from Real Users

Amarender C., a feature lead at a financial services firm, thinks Pega BPM is easy to set up with great documentation and training.

Anoop S., a delivery manager at LanceSoft, rates the product highly because it is user-friendly and has case management and claims management functions; has good documentation and a community portal that help in learning the product and resolving issues.

Salesforce Platform is a tool that provides application building with open application programming interfaces (APIs), integration tools, back-end services, starter templates, and developer environments. With a low-code interface, users are able to build applications and benefit from automated processes. The product helps customers to increase work productivity and save on IT costs through efficient, easy-to-understand, methods for creating applications.

Salesforce Platform allows companies to build and operate intelligent applications at scale and share them with employees and customers in real time. The tool secures companies' data while connecting and synchronizing it simultaneously across their Customer 360 accounts. The main components of the product are:

• Application development: With low code, companies can build applications faster and automate their businesses.
  
  
• Automation: The product can connect with Salesforce Genie, allowing employees to create seamless processes.
  
  
• Security: The Shield component allows companies to secure their data and build applications.
  
  
• Hyperforce: Companies have the option to scale globally and serve customers locally, providing secure, private, and agile solutions.
  
  
• Einstein Intelligence: Organizations can utilize artificial intelligence (AI) to create personalized experiences for customers, potentially increasing companies’ growth.
  
  
• Sandboxes: Salesforce Platform offers developers secure development environments where they can test, build, and deploy changes before rolling out final products.

Salesforce Platform Features

Also referred to as a “drag and drop app builder," this solution offers various features for customers to create intelligent applications and build personalized services for clients, partners, and employees within the apps.

• Mobile feature: The mobile feature of Salesforce Platform allows users to build applications for mobile as well as turn already-made apps into mobile apps instantly.
  
  
• AI: Through AI, users are able to personalize their applications, utilizing the smart assistant of the platform (called Einstein). The creation of customized services for clients can drive engagement and scale customer experience.
  
  
• Vision feature: The Vision feature also utilizes Einstein Platform, where users can take advantage of Einstein Prediction Builder, Bots, Vision, and Language to create AI-powered applications.
  
  
• Data protection: Salesforce Platform offers a data protection feature called Salesforce Shield. With it, companies can monitor app and data use, automate security policies, run compliance audits, and encrypt sensitive data.
  
  
• Privacy and identity feature: Salesforce Customer Identity is a feature for privacy that offers user access through a single login. The feature provides a seamless user experience while maintaining a high level of security.
• Community feature: The community feature of the product offers a digital experience platform where companies can create secure portals, applications, and websites.
  
  
• Builder feature: The application building feature of Salesforce Platform offers various ways for users to create apps, including through low-code builders and pro-code tools.

Salesforce Platform Benefits

The benefits of using Salesforce Platform include:

• Compared to manual coding products, Salesforce Platform is simpler for beginner users who want to develop a product.
  
  
• The tool requires a low amount of coding, making it a quick and agile way to develop applications.
  
  
• The adaptable design of the platform offers multi-layered security which maintains data accessible to users while protecting it from outside sources.
  
  
• The product can be incorporated with various platforms and coding languages for application development.
  
  
• The platform can be used to create applications compatible with large database systems like MySQL and Oracle.
  
  
• Salesforce Platform allows collaboration between users, as it offers simultaneous access to various users at the same time.
  
  
• Salesforce Platform is compatible with desktop databases such as Microsoft Access.

Reviews from Real Users

A vice president at a healthcare company values Salesforce Platform because it is flexible and user-friendly with helpful pre-built schemas.

Peter G., a senior technical consultant at a tech services company, rates Salesforce Platform highly because it is intuitive, quite easy to learn, and stores all kinds of relevant sales information.