We performed a comparison between Adobe Campaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Email automation is most valuable."
"I like the user interface it has a nice look and feel."
"This is a very powerful and scalable solution."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"The product could use a little bit of BI in the sense of rule-based building."
"Managing large volumes of data takes too long."
"In a future release, adding end-user personalization would be a benefit."
"The cost is always a concern for anyone using a SaaS product."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"Marketing Cloud's forecasting could be improved."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews. Adobe Campaign is rated 7.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Adobe Campaign is most compared with Microsoft Dynamics CRM, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and BloomReach.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
