We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The ease of maintenance is the most valuable feature."
"It provides good support for really large databases."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"Lead scoring has helped with the process of qualifying leads."
"It is a user-friendly product."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"This is a very powerful and scalable solution."
"We haven't had any issues with integration."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"It is very easy to use from a marketing standpoint."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution could improve by having a more user-friendly interface."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The cost of the solution has room for improvement."
"The reporting features should be improved."
"Reporting is very clunky and not user friendly."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution does not have a good database architecture."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The product could use a little bit of BI in the sense of rule-based building."
"An additional feature needed would be better capacity for personalization."
"User management could be better."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
Oracle Eloqua is ranked 3rd in Marketing Automation with 34 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
