We performed a comparison between Marketo and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable features are the Marketo emails, both sending and tracking."
"The product has been stable."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable feature is the scoring."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The smart campaign looks quite interesting and useful."
"The most valuable feature of this solution is Smart Campaigns."
"We use this solution for reporting, pipeline generation, and forecasting."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"It makes it easy for a business to use any module based on their preference."
"Email automation is most valuable."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"It is easy to use."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Marketo should give more power to the users for data manipulation."
"Revenue management, attribution, and ABM can all be improved."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"It could be more scalable."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"The data extension tools are not very user-friendly."
"The processing speed, the way information displays, and scrolling options can be improved."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"This solution could be more user-friendly."
Marketo is ranked 4th in Marketing Automation with 18 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Marketo is rated 8.4, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Marketo is most compared with Oracle Eloqua, HubSpot Marketing Hub, Pardot, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Marketo vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors and best Marketing Management vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
