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Bluecore vs Marketo comparison

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Bluecore Logo
Bluecore
291 views|254 comparisons
Adobe Logo
Marketo
Read 20 Marketo reviews
2,944 views|2,344 comparisons
95% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
May 2024
Executive Summary

We performed a comparison between Bluecore and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: May 2024).
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771,212 professionals have used our research since 2012.
Featured Review
Use Bluecore?
Saba Perwez
Good for many things: generating leads and scoring leads
It's one of the best tools for scoring leads. Marketo's lead generation and scoring are better than most other tools. Marketo changed the way our... Read more →
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • "Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
  • "Marketo is used a lot because it's cheaper and preferred by many firms."
  • "Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
    Ask a question

    Earn 20 points

    What do you like most about Marketo?
    Top Answer:I like that the solution is flexible.
    Read all 8 answers   →
    What needs improvement with Marketo?
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Read all 8 answers   →
    What is your primary use case for Marketo?
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Read all 8 answers   →
    Ranking
    13th
    out of 61 in Marketing Automation
    Views
    291
    Comparisons
    254
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 61 in Marketing Automation
    Views
    2,944
    Comparisons
    2,344
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Learn More
    Bluecore
    Video Not Available
    Adobe
    Overview
    Bluecore is a cross-channel Retail Marketing Platform specializing in email. Bluecore's unique ability to match customer data with real-time product updates enables brands to build intelligent, triggered campaigns that span all email programs and channels. By connecting deep data insights, Bluecore's AI-driven decisioning engine determines the timing and content of the next-best campaign to surface to individual shoppers, driving relevance for shoppers and increased revenue for brands.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    Zachys, Tommy Hilfiger, Evo, Teleflora, Sur la Table, Perry Ellis International
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    VISITORS READING REVIEWS
    Retailer24%
    Computer Software Company18%
    Manufacturing Company18%
    Financial Services Firm6%
    REVIEWERS
    Hospitality Company29%
    Marketing Services Firm29%
    Financial Services Firm14%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm13%
    Healthcare Company7%
    Manufacturing Company6%
    Company Size
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise8%
    Large Enterprise70%
    REVIEWERS
    Small Business41%
    Midsize Enterprise23%
    Large Enterprise36%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    Buyer's Guide
    Marketing Automation
    May 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: May 2024.
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    771,212 professionals have used our research since 2012.

    Bluecore is ranked 13th in Marketing Automation while Marketo is ranked 4th in Marketing Automation with 20 reviews. Bluecore is rated 0.0, while Marketo is rated 8.4. On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Bluecore is most compared with Salesforce Marketing Cloud, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub and Pardot.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.