We performed a comparison between Marketo and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The smart campaign looks quite interesting and useful."
"The most valuable features are the Marketo emails, both sending and tracking."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The most valuable feature is the scoring."
"The most valuable feature of this solution is Smart Campaigns."
"I like that the solution is flexible."
"The ease of maintenance is the most valuable feature."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"It is a user-friendly product."
"It provides good support for really large databases."
"The solution is good for B2B email marketing."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"Marketo should give more power to the users for data manipulation."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Revenue management, attribution, and ABM can all be improved."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"This product hasn't kept up to date on features."
"The product's initial setup process could be better."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The cost of the solution has room for improvement."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The solution does not have a good database architecture."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The reporting features should be improved."
Marketo is ranked 4th in Marketing Automation with 18 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 34 reviews. Marketo is rated 8.4, while Oracle Eloqua is rated 8.8. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". Marketo is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Pardot, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions. See our Marketo vs. Oracle Eloqua report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
