Microsoft Dynamics CRM vs SAP CRM comparison

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Microsoft Logo
4,714 views|4,404 comparisons
92% willing to recommend
SAP Logo
3,810 views|2,988 comparisons
81% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared Microsoft Dynamics CRM and SAP CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Microsoft Dynamics CRM is considered robust and reliable. Users praised its ability to measure and track sales and seamless integration with Microsoft Office 365 and Azure. SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP.

  • Room for Improvement: Microsoft Dynamics CRM requires improvement in terms of mobile experience, interface design, and performance. SAP CRM needs improvements in its mobile interface, data visibility, and integration.

  • Service and Support: Reviews of Microsoft support were mixed, with some users expressing frustration at long response times and challenges contacting the support team. SAP CRM's customer service and support have received mixed feedback.

  • Ease of Deployment: Some Microsoft Dynamics users found the setup uncomplicated, while others struggled with it. The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team.

  • Pricing: The cost of Microsoft Dynamics depends on factors like licenses and customization. While Dynamics is generally considered expensive, some users find the pricing fair or slightly cheaper compared to competitors. SAP CRM is seen as costly, and some users have said it isn’t worth the money.

  • ROI: Microsoft Dynamics CRM provides a significant ROI due to its upgraded features and integrations. Some reviewers have reported that they realized an ROI from SAP CRM within three to five years.

Comparison Results: Users like Microsoft Dynamics CRM for its native integration with popular Microsoft products, but some users have said that setting up Microsoft Dynamics can be complex and time-consuming. Others have suggested lowering the price and improving the interface. SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy.

To learn more, read our detailed Microsoft Dynamics CRM vs. SAP CRM Report (Updated: May 2024).
770,292 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365.""The solution's return on investment is worth it.""It ensures that there's continuity, and you don't have to start asking the customer about what happened. From CRM, you can easily see all the interactions and events in the record and take it from there.""The solution is scalable.""When you have a vanilla, straightforward version, it is easy to use.""The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field.""We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up.""The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports."

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"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.""The product integrates with third-party tools easily.""The solution is stable.""It was comfortable setting up the tool.""The stability is good.""The solution is highly scalable.""We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.""SAP CRM has a good performance."

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Cons
"Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs.""The manufacturing module could be improved. I would like to see customization in the next release.""Microsoft Dynamics could have better note-taking capabilities. It should have more preset options where you enter notes by clicking a box instead of writing them out.""The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments.""Microsoft Dynamics CRM could improve by making the ports and dashboards more intuitive using Microsoft Azure analytical features. Compared to Salesforce and other partners, the dashboards in Microsoft Dynamics CRM are less intuitive.""Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective.""The product is very old.""Microsoft Dynamics CRM would be far superior if it had an analytical dashboard and AI-based systems."

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"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems.""CRM is costlier than its competitors.""There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems.""I think what needs to be improved is the solution for Brazil's organization.""It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us.""SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version.""Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions.""In terms of stability, there are some latency issues."

More SAP CRM Cons →

Pricing and Cost Advice
  • "We have to buy a separate license in order to implement the social listening feature."
  • "It's kind of pricey. It's about $50 or $60 per user."
  • "I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."
  • "There is a license required to use Microsoft Dynamics CRM."
  • "The price of the solution is good but could be cheaper."
  • "We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
  • "Pricing for this software could be cheaper."
  • "The solution is open source and is free. However, it does require a Dynamics 365 subscription."
  • More Microsoft Dynamics CRM Pricing and Cost Advice →

  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
    Top Answer:The solution should improve the user experience in the process of creating and activating offers. Sometimes, the process is a little bit slow because it has too many details. It also depends on how… more »
    Top Answer:We use Microsoft Dynamics CRM to control sales advancements in our company.
    Top Answer:SAP is costly and requires money for every modification.
    Top Answer:There is no scope for integration because SAP does not allow any personal integration.
    Ranking
    2nd
    out of 169 in CRM
    Views
    4,714
    Comparisons
    4,404
    Reviews
    35
    Average Words per Review
    410
    Rating
    7.8
    4th
    out of 169 in CRM
    Views
    3,810
    Comparisons
    2,988
    Reviews
    21
    Average Words per Review
    452
    Rating
    7.8
    Comparisons
    Also Known As
    Dynamics CRM, MS Dynamics CRM
    Learn More
    Overview

    Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

    One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

    In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

    Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    REVIEWERS
    Computer Software Company29%
    Financial Services Firm19%
    Manufacturing Company10%
    Comms Service Provider6%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government11%
    Financial Services Firm11%
    Manufacturing Company7%
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Government8%
    Financial Services Firm8%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business52%
    Midsize Enterprise28%
    Large Enterprise20%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise14%
    Large Enterprise62%
    Buyer's Guide
    Microsoft Dynamics CRM vs. SAP CRM
    May 2024
    Find out what your peers are saying about Microsoft Dynamics CRM vs. SAP CRM and other solutions. Updated: May 2024.
    770,292 professionals have used our research since 2012.

    Microsoft Dynamics CRM is ranked 2nd in CRM with 68 reviews while SAP CRM is ranked 4th in CRM with 38 reviews. Microsoft Dynamics CRM is rated 7.6, while SAP CRM is rated 7.6. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, ServiceNow, Siebel CRM, monday.com and Oracle CX Sales, whereas SAP CRM is most compared with Salesforce Sales Cloud, Siebel CRM, Oracle CRM, Zoho CRM and monday.com. See our Microsoft Dynamics CRM vs. SAP CRM report.

    See our list of best CRM vendors, best Local Government CRM vendors, and best Marketing Management vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.