We performed a comparison between Salesforce Marketing Cloud and SugarCRM Platform based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It is easy to send emails and SMS's."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"It makes it easy for a business to use any module based on their preference."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"It is a great solution. I like its stability, scalability, and performance."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The most valuable aspect of this solution is its low cost."
"It works well with Jira. You can customize it to fit your needs."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"Salesforce could benefit by implementing further integration with more platforms."
"The pricing is a bit high."
"Managing large volumes of data takes too long."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"The encryption and decryption have room for improvement."
"The technicality of the solution can be streamlined."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"You cannot include all your entities under one instance at the moment."
"I would like to see more integration on a mobile platform in the next release."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews while SugarCRM Platform is ranked 7th in Marketing Automation with 11 reviews. Salesforce Marketing Cloud is rated 8.4, while SugarCRM Platform is rated 7.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our Salesforce Marketing Cloud vs. SugarCRM Platform report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.