We performed a comparison between Act-On Software and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.Earn 20 points
Act-On Software is ranked 19th in Marketing Automation while Marketo is ranked 3rd in Marketing Automation with 22 reviews. Act-On Software is rated 9.0, while Marketo is rated 8.4. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Act-On Software is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Pardot. See our Act-On Software vs. Marketo report.
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