We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"Very user-friendly."
"HubSpot is a very helpful solution."
"It's my understanding that the initial setup is a straightforward process."
"There are customizable templates and we can easily make the templates more dynamic."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"Ease of editing and creating templates after initial development with the Design Manager."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"It is a user-friendly product."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"Lead scoring has helped with the process of qualifying leads."
"The ease of maintenance is the most valuable feature."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The initial setup was straightforward."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"There are issues with the consistency of notifications."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Reporting is very clunky and not user friendly."
"The cost of the solution has room for improvement."
"The product's initial setup process could be better."
"This product hasn't kept up to date on features."
"The solution does not have a good database architecture."
"The reporting features should be improved."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution should consider adding functionality related to event listening, such as webhooks."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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