We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It provides good support for really large databases."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"Lead scoring has helped with the process of qualifying leads."
"The initial setup was straightforward."
"The solution is stable."
"The solution is good for B2B email marketing."
"It is a user-friendly product."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"We use this solution for reporting, pipeline generation, and forecasting."
"We haven't had any issues with integration."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"This is a very powerful and scalable solution."
"Salesforce allows for the integration of different data sources."
"The solution is very, very scalable."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"The solution does not have a good database architecture."
"This product hasn't kept up to date on features."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"Reporting is very clunky and not user friendly."
"The cost of the solution has room for improvement."
"The product's initial setup process could be better."
"The solution could improve by having a more user-friendly interface."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"The cost is always a concern for anyone using a SaaS product."
"We have struggled to get resolution of support tickets from the Salesforce team."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"In a future release, adding end-user personalization would be a benefit."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
