We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.
Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"It's my understanding that the initial setup is a straightforward process."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"The solution helps me to structure and track marketing and sales emails."
"It is easy to send emails and SMS's."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"I like the user interface it has a nice look and feel."
"It is a great solution. I like its stability, scalability, and performance."
"Offers many great features and is intuitive."
"It is easy to use."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"There are issues with the consistency of notifications."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"Increase the CRM size for sole proprietors before increasing the fee."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"The way the staff uses the system sometimes leads to processes not being followed."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"The product could use a little bit of BI in the sense of rule-based building."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"In a future release, adding end-user personalization would be a benefit."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. HubSpot Marketing Hub is rated 8.2, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
