We performed a comparison between Marketo and SAP Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation."It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable feature of this solution is Smart Campaigns."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The most valuable feature is the scoring."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The smart campaign looks quite interesting and useful."
"Segmentation and campaigning are very important features."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Marketo should give more power to the users for data manipulation."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"Revenue management, attribution, and ABM can all be improved."
"Email response could be improved."
Earn 20 points
Marketo is ranked 3rd in Marketing Automation with 22 reviews while SAP Marketing Cloud is ranked 11th in Marketing Automation with 1 review. Marketo is rated 8.4, while SAP Marketing Cloud is rated 7.0. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Pardot, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud and SAP CRM.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
