We performed a comparison between Adobe Campaign and SAP CRM based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."
"The most valuable feature for me is the flexibility to consolidate the products."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"The solution is stable."
"The initial setup of SAP CRM was simple."
"Its scalability is good."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"SAP CRM is a scalable solution."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"CRM is costlier than its competitors."
"In terms of stability, there are some latency issues."
"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while SAP CRM is ranked 4th in Marketing Management with 38 reviews. Adobe Campaign is rated 7.0, while SAP CRM is rated 7.6. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Zoho CRM.
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