We performed a comparison between LeadSquared and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The initial setup is very easy."
"The most valuable feature of LeadSquared is the customization."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"We have found the solution to be scalable."
"The Journey Builder and the Email Studio features are most valuable."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"This is a very powerful and scalable solution."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"It is easy to send emails and SMS's."
"The solution can get quite expensive, especially as you add more users."
"The notifications and workflow management can be improved in LeadSquared."
"The solution’s UI could be more user-friendly."
"The processing speed, the way information displays, and scrolling options can be improved."
"We'd like to see more integrations with third-party products."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"The UA could be better designed for a mobile connection."
"An additional feature needed would be better capacity for personalization."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"In a future release, adding end-user personalization would be a benefit."
LeadSquared is ranked 8th in Marketing Automation with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. LeadSquared is rated 7.4, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of LeadSquared writes "Reliable and offers helpful technical support but is expensive". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". LeadSquared is most compared with Zoho CRM and ExtraaEdge, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub and Amazon Pinpoint. See our LeadSquared vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
