Marketo pros and cons

Vendor: Adobe

4.2 out of 5

20 reviews
95% willing to recommend

863 followers

Marketo Pros review quotes

Associate Manager at Tech Mahindra Limited

Apr 11, 2024

The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms.

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MO

Marketo Consultant at Webtech software servies

Nov 25, 2020

It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.

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Executive - Marketing Automation at a tech services company with 1,001-5,000 employees

Apr 23, 2024

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with.

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AM

reviewer1932015

MAP ETL Developer at IBM

Aug 4, 2022

The product has been stable.

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RB

reviewer1140438

Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees

Feb 22, 2022

The most valuable feature is the scoring.

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AD

Founder at Kav Interactive

Nov 30, 2020

The most valuable features are the Marketo emails, both sending and tracking.

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ML

reviewer1493613

Digital Transformation specialist at a tech services company with 201-500 employees

Jan 31, 2021

The smart campaign looks quite interesting and useful.

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Process Specialist at Infosys BPM

May 11, 2024

One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler.

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NH

Nikashkhan Haneefa

Report Analyst at GigaNET

Nov 23, 2023

I like that the solution is flexible.

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MA

Muhammad Ardhin

Works

Feb 3, 2020

The most valuable feature of this solution is Smart Campaigns.

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Show 1 more reviews (out of 11)

Marketo Cons review quotes

Associate Manager at Tech Mahindra Limited

Apr 11, 2024

One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations.

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MO

Marketo Consultant at Webtech software servies

Nov 25, 2020

I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.

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Executive - Marketing Automation at a tech services company with 1,001-5,000 employees

Apr 23, 2024

Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited.

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Free Report: Marketo Reviews and More

Learn what your peers think about Marketo. Get advice and tips from experienced pros sharing their opinions. Updated: May 2024.

771,212 professionals have used our research since 2012.

AM

reviewer1932015

MAP ETL Developer at IBM

Aug 4, 2022

For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this.

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RB

reviewer1140438

Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees

Feb 22, 2022

Revenue management, attribution, and ABM can all be improved.

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AD

Founder at Kav Interactive

Nov 30, 2020

Its APIs need to be more flexible because there are some things that are not available in the API.

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ML

reviewer1493613

Digital Transformation specialist at a tech services company with 201-500 employees

Jan 31, 2021

Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution.

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Process Specialist at Infosys BPM

May 11, 2024

I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters.

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NH

Nikashkhan Haneefa

Report Analyst at GigaNET

Nov 23, 2023

The user experience needs improvement, particularly in terms of ease of use and navigation between projects.

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MA

Muhammad Ardhin

Works

Feb 3, 2020

Marketo should give more power to the users for data manipulation.

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Show 1 more reviews (out of 11)

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Marketing Automation

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Product Categories

Product Categories

Marketing Automation

Marketing Management

Popular Comparisons

Popular Comparisons

Microsoft Dynamics CRM vs Marketo

Salesforce Marketing Cloud vs Marketo

SAP CRM vs Marketo

Oracle Eloqua vs Marketo

HubSpot Marketing Hub vs Marketo

Adobe Campaign vs Marketo

Pardot vs Marketo

SAP Marketing Cloud vs Marketo

Aprimo vs Marketo

BloomReach vs Marketo

Amazon Pinpoint vs Marketo

SAS Marketing Automation vs Marketo

Google Campaign Manager vs Marketo

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See all alternatives

Related questions

6

Do you know if Marketo or Eloqua support mobile devices? Thank you.

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Do you know other SFDC tools, beside Aprimo, that can be used by salespeople to monitor every move their prospects make?

0

When evaluating Marketing Automation, what aspect do you think is the most important to look for?