Pardot Reviews

We primarily use Pardot to manage all of the marketing campaigns, to manage the main marketing, the social media posts, and to have a dashboard of campaigns and posts. It's the first contact with leads.

The solution is very fast.

It's easy to create email templates and landing pages.

The solution is very good at score lists and sending signals to a salesperson for outreach purposes.

The initial setup is pretty simple.

The stability is very good.

We've found the technical support to be very helpful.

The solution lacks integration with Instagram, which is our top problem with the product.

The solution is slightly expensive.

In the next release, I would like to see more artificial intelligence, analytics (specifically activity analytics), and automation.

I've been using the solution for about two years at this point. It's been a while. We've used the product from the beginning.

We've found the stability to be very good overall. There are no bugs or glitches. It doesn't crash or freeze. It's reliable in terms of performance.

The product is only for marketing B2B. If you need more features, for example, something that can manage contact with the customers, you need another product. Pardot has integration with different CRMs, such as Salesforce. Salesforce probably the perfect integration to really expand this solution's capabilities.

We have three users on the solution currently. One is the marketing manager. They can operate and create the landing pages and can program all of the posts in the initial network as well. The other two users are the salespeople who use the platform to access the leads in order to create a new opportunity or new business.

Our clients are companies of all sizes, from small to large.

Technical support has been great. They are very helpful and responsive. We've been satisfied with their level of support.

We also use Salesforce. 

The initial setup is not overly complex. It's pretty simple and straightforward. A company shouldn't have any issues with the process.

The deployment took one or two weeks. In one week, a company can basically deploy the product. After that, you need to learn different aspects of the product. A user will need to understand, for example, how to make a landing page, or how to do email templates.

The product is pretty expensive. They could work on pricing. For example, with Mainstream, another solution, you can use it for free up until a certain point.

We pay about $4000 a month.

There are three different licenses and they vary according to the number of leads you manage on the platform.

I've compared other solutions such as HubSpot, for example, and in Argentina, In Blue.

However, if a company needs something that integrates well with Salesforce, Pardot is much more accomodating.

We are using the latest version of the solution currently.

We are a consulting partner and we sell Salesforce licenses.

I'd recommend the solution to other companies that need a marketing automation product.

I'd rate the solution at an eight out of ten. We're mostly quite satisfied with the solution.

With Pardot B2B Marketing Automation, we're able to nurture leads to provide sales with their own marketing and communication "assistant".

It provides our senior executives with reports, dashboards, and visibility of the sales process to help them run the business. This is real-time information at their fingertips they can use to make on-the-spot, strategic decisions that significantly impact business.

The reporting features of the Pardot system could be improved to provide better and more data.

We've been using it for three-and-a-half years in conjunction with Marketing Cloud, including Data.com and Pardot Marketing Automation.

We've had no issues with deployment.

It's been very stable.

There are no issues scaling it.

Technical support is excellent. We have Salesforce Premier support.

We used a locally-produced CRM system. Salesforce’s constant innovation and ecosystem, not to mention that it meets every single one of our needs, made us choose that solution.

It was relatively complex to set up. Designing the platform that paralleled our sales process required a consulting partner to help with that.

A vendor-partner helped with the implementation.

Our ROI is huge, not just in cost avoidance, but also in increased sales.

Make sure you map out your sales process. Determine what is important for you, and make any process improvements before implementing the platform. You should always make the platform fit your process instead of the other way around. And work with an implementation partner.

It has made email marketing quicker and easier, as we moved away from a clunkier system.

Campaign building and form builder.

List building.

No issues. Stability has been fine.

No issues.

Technical support has been quick and helpful every time. I highly rate it.

We switched away from Marketo, because this solution was cheaper and better connected with our Salesforce product.

It was straightforward.

We brought in a consultant to make the switch for us.

Make sure you do not pay for features that you may not need.

We evaluated Eloqua.

Set it up right the first time and connect it to any other platforms that you may want to use.