We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The most valuable feature is the customization of the solution."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"Campaign tracking is a valuable feature."
"It's easy to create email templates and landing pages."
"The solution can be easily integrated with Salesforce."
"It has made email marketing quicker and easier."
"We have found the solution to be scalable."
"It is straightforward to set up."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"It is easy to use."
"The most valuable feature is the ability to get quotes out in a timely manner."
"It has excellent lead and opportunity tracking."
"We use this solution for reporting, pipeline generation, and forecasting."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Lacks sufficient free custom fields."
"Pardot must be synced with Salesforce."
"The solution lacks integration with Instagram, which is our top problem with the product."
"The solution is quite expensive, at least, for smaller teams."
"Needs to improve list building."
"For new people, the installation of the tool can be difficult."
"Technical support has been quick and helpful every time."
"This solution could be more user-friendly."
"It should contain artificial intelligence, in my opinion."
"The data extension tools are not very user-friendly."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"Managing large volumes of data takes too long."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"Clarity around new features could be improved when they are released."
Pardot is ranked 6th in Marketing Automation with 10 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Pardot is most compared with Oracle Eloqua, Marketo, Iterable and HubSpot Marketing Hub, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Sprinklr. See our Pardot vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
