We performed a comparison between Oracle Eloqua and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The solution is good for B2B email marketing."
"The initial setup was straightforward."
"The solution is stable."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The ease of maintenance is the most valuable feature."
"It provides good support for really large databases."
"Lead scoring has helped with the process of qualifying leads."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The product is stable."
"It has made email marketing quicker and easier."
"Campaign tracking is a valuable feature."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It's easy to create email templates and landing pages."
"The solution can be easily integrated with Salesforce."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"Reporting is very clunky and not user friendly."
"This product hasn't kept up to date on features."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution does not have a good database architecture."
"The product's initial setup process could be better."
"The reporting features should be improved."
"The cost of the solution has room for improvement."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Technical support has been quick and helpful every time."
"Needs to improve list building."
"Pardot must be synced with Salesforce."
"Lacks sufficient free custom fields."
"The solution is quite expensive, at least, for smaller teams."
"The solution lacks integration with Instagram, which is our top problem with the product."
"For new people, the installation of the tool can be difficult."
Oracle Eloqua is ranked 3rd in Marketing Automation with 34 reviews while Pardot is ranked 6th in Marketing Automation with 10 reviews. Oracle Eloqua is rated 8.8, while Pardot is rated 7.8. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Pardot is most compared with Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub. See our Oracle Eloqua vs. Pardot report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
