Microsoft Dynamics CRM vs SAP CRM comparison

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Microsoft Logo
4,714 views|4,404 comparisons
92% willing to recommend
SAP Logo
3,810 views|2,988 comparisons
82% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared Microsoft Dynamics CRM and SAP CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Microsoft Dynamics CRM is considered robust and reliable. Users praised its ability to measure and track sales and seamless integration with Microsoft Office 365 and Azure. SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP.

  • Room for Improvement: Microsoft Dynamics CRM requires improvement in terms of mobile experience, interface design, and performance. SAP CRM needs improvements in its mobile interface, data visibility, and integration.

  • Service and Support: Reviews of Microsoft support were mixed, with some users expressing frustration at long response times and challenges contacting the support team. SAP CRM's customer service and support have received mixed feedback.

  • Ease of Deployment: Some Microsoft Dynamics users found the setup uncomplicated, while others struggled with it. The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team.

  • Pricing: The cost of Microsoft Dynamics depends on factors like licenses and customization. While Dynamics is generally considered expensive, some users find the pricing fair or slightly cheaper compared to competitors. SAP CRM is seen as costly, and some users have said it isn’t worth the money.

  • ROI: Microsoft Dynamics CRM provides a significant ROI due to its upgraded features and integrations. Some reviewers have reported that they realized an ROI from SAP CRM within three to five years.

Comparison Results: Users like Microsoft Dynamics CRM for its native integration with popular Microsoft products, but some users have said that setting up Microsoft Dynamics can be complex and time-consuming. Others have suggested lowering the price and improving the interface. SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy.

To learn more, read our detailed Microsoft Dynamics CRM vs. SAP CRM Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Technical support is completely good.""The most valuable feature of Microsoft Dynamics CRM is the campaign feature.""I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure.""Microsoft Dynamics CRM is easy to use, the UI is very good, and it has many capabilities.""Microsoft Dynamics CRM brings the most value in terms of its ease of implementation.""The history of engagement with our customers, including all conversations, has been most valuable when using this solution.""When you have a vanilla, straightforward version, it is easy to use.""Dynamics is a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline."

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"The most valuable feature is lead management and integration.""It was comfortable setting up the tool.""SAP CRM is very fast, providing accurate information and good results.""The solution assists us in identifying what to send, what to offer, and what customers are buying.""The most valuable feature for me is the flexibility to consolidate the products.""We like that this solution has made our whole accounting function paperless.""We get very good support from SAP.""The user interface is excellent."

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Cons
"Microsoft Dynamics CRM could improve by being more user-friendly and having a better design. I have used Service Desk and it is not user-friendly but this solution is worse. The graphical interface is not intuitive, you need someone to guide you or you will have difficulties navigating around to find the file you need. The data we are normally dealing with is boring enough and the interface could be more attractive and more exciting. The tabs and arrangement could be done better to be more user-friendly. Microsoft Excel, PowerPoint, and Word are fine and Microsoft should extend their user-friendliness and intuitiveness to Microsoft Dynamics.""Microsoft Dynamics CRM could improve the built-in reports. The ones that are included are pretty generic unless you subscribe to Microsoft BI, which is an extra fee. They should offer the reports without having to purchase a separate subscription for Microsoft BI. However, the reports in Microsoft BI are fantastic.""It is difficult to qualify opportunity in Microsoft Dynamics CRM.""The solution could have better dashboards and the Microsoft operating system could be more intuitive.""In terms of the performance, when it comes to loading a large volume of data, it's slow at times, so the system could be optimized.""The overall price of Microsoft Dynamics CRM could improve.""Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day.""From my experience, the solution's tech support could improve with a quicker response time."

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"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version.""The navigation must be improved.""The interface could be improved.""In the future, machine learning and artificial intelligence functionality need to be included.""Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.""In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP.""The product is very expensive.""SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

More SAP CRM Cons →

Pricing and Cost Advice
  • "We have to buy a separate license in order to implement the social listening feature."
  • "It's kind of pricey. It's about $50 or $60 per user."
  • "I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."
  • "There is a license required to use Microsoft Dynamics CRM."
  • "The price of the solution is good but could be cheaper."
  • "We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
  • "Pricing for this software could be cheaper."
  • "The solution is open source and is free. However, it does require a Dynamics 365 subscription."
  • More Microsoft Dynamics CRM Pricing and Cost Advice →

  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
    Top Answer:The solution should improve the user experience in the process of creating and activating offers. Sometimes, the process is a little bit slow because it has too many details. It also depends on how… more »
    Top Answer:We use Microsoft Dynamics CRM to control sales advancements in our company.
    Top Answer:SAP is costly and requires money for every modification.
    Top Answer:There is no scope for integration because SAP does not allow any personal integration.
    Ranking
    2nd
    out of 169 in CRM
    Views
    4,714
    Comparisons
    4,404
    Reviews
    35
    Average Words per Review
    410
    Rating
    7.8
    4th
    out of 169 in CRM
    Views
    3,810
    Comparisons
    2,988
    Reviews
    21
    Average Words per Review
    452
    Rating
    7.8
    Comparisons
    Also Known As
    Dynamics CRM, MS Dynamics CRM
    Learn More
    Overview

    Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

    One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

    In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

    Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    REVIEWERS
    Computer Software Company29%
    Financial Services Firm19%
    Manufacturing Company10%
    Comms Service Provider6%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government11%
    Financial Services Firm11%
    Manufacturing Company7%
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Government8%
    Financial Services Firm8%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business51%
    Midsize Enterprise28%
    Large Enterprise22%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise16%
    Large Enterprise58%
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise14%
    Large Enterprise63%
    Buyer's Guide
    Microsoft Dynamics CRM vs. SAP CRM
    May 2024
    Find out what your peers are saying about Microsoft Dynamics CRM vs. SAP CRM and other solutions. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    Microsoft Dynamics CRM is ranked 2nd in CRM with 68 reviews while SAP CRM is ranked 4th in CRM with 40 reviews. Microsoft Dynamics CRM is rated 7.8, while SAP CRM is rated 7.6. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, ServiceNow, Siebel CRM, monday.com and Oracle CX Sales, whereas SAP CRM is most compared with Salesforce Sales Cloud, Siebel CRM, Oracle CRM, Zoho CRM and monday.com. See our Microsoft Dynamics CRM vs. SAP CRM report.

    See our list of best CRM vendors, best Local Government CRM vendors, and best Marketing Management vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.