We performed a comparison between Adobe Campaign and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The smart campaign looks quite interesting and useful."
"I like that the solution is flexible."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature of this solution is Smart Campaigns."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"Revenue management, attribution, and ABM can all be improved."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo should give more power to the users for data manipulation."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while Marketo is ranked 5th in Marketing Management with 20 reviews. Adobe Campaign is rated 7.0, while Marketo is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
