We performed a comparison between Adobe Campaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"It is easy to send emails and SMS's."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Salesforce allows for the integration of different data sources."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"The most valuable part of the solution are the selling features."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"This solution could be more user-friendly."
"The pricing is a bit high."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"We have struggled to get resolution of support tickets from the Salesforce team."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The technicality of the solution can be streamlined."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Adobe Campaign is rated 7.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Adobe Campaign is most compared with Microsoft Dynamics CRM, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and BloomReach.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
