We performed a comparison between Marketo and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of this solution is Smart Campaigns."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The most valuable features are the Marketo emails, both sending and tracking."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The most valuable feature is the scoring."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"This is a very powerful and scalable solution."
"We use this solution for reporting, pipeline generation, and forecasting."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The solution is very, very scalable."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Revenue management, attribution, and ABM can all be improved."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo should give more power to the users for data manipulation."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"The solution can be difficult to set up for non-technical individuals."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"In a future release, adding end-user personalization would be a benefit."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The data extension tools are not very user-friendly."
"We have struggled to get resolution of support tickets from the Salesforce team."
Marketo is ranked 4th in Marketing Automation with 20 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Marketo is rated 8.4, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Marketo writes "Good for many things: generating leads and scoring leads". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Marketo is most compared with Oracle Eloqua, HubSpot Marketing Hub, Pardot, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Marketo vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors and best Marketing Management vendors.
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