We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The solution's engine framework is quite simple, giving you the agility you need in the business."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The initial setup was straightforward."
"The ease of maintenance is the most valuable feature."
"It provides good support for really large databases."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"Lead scoring has helped with the process of qualifying leads."
"The solution is good for B2B email marketing."
"We use this solution for reporting, pipeline generation, and forecasting."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"Offers many great features and is intuitive."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The product's initial setup process could be better."
"The solution could improve by having a more user-friendly interface."
"Reporting is very clunky and not user friendly."
"The reporting features should be improved."
"The cost of the solution has room for improvement."
"The solution does not have a good database architecture."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"Marketing Cloud's forecasting could be improved."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"They could improve the product's data integration functionality for larger companies."
"Salesforce Marketing Cloud should include more point-and-click functionality."
Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 52 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
