We performed a comparison between Marketo and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
"The most valuable features are the Marketo emails, both sending and tracking."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"The most valuable feature is the scoring."
"The smart campaign looks quite interesting and useful."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable feature is the customization of the solution."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The solution can be easily integrated with Salesforce."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"It has made email marketing quicker and easier."
"The product is stable."
"Campaign tracking is a valuable feature."
"It's easy to create email templates and landing pages."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"It could be more scalable."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"Needs to improve list building."
"For new people, the installation of the tool can be difficult."
"Technical support has been quick and helpful every time."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Lacks sufficient free custom fields."
"The user interface could be made more intuitive and user-friendly."
"The solution lacks integration with Instagram, which is our top problem with the product."
"The solution is quite expensive, at least, for smaller teams."
Marketo is ranked 4th in Marketing Automation with 22 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. Marketo is rated 8.4, while Pardot is rated 7.8. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Pardot is most compared with Oracle Eloqua, Salesforce Marketing Cloud and Iterable. See our Marketo vs. Pardot report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
