We performed a comparison between Oracle Eloqua and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"It is a user-friendly product."
"The initial setup was straightforward."
"The solution is good for B2B email marketing."
"Lead scoring has helped with the process of qualifying leads."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The ease of maintenance is the most valuable feature."
"The solution is stable."
"Pardot's most valuable feature is its B2B marketing capabilities."
"The most valuable feature is the customization of the solution."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"Campaign tracking is a valuable feature."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The solution can be easily integrated with Salesforce."
"It's easy to create email templates and landing pages."
"The product is stable."
"The solution could improve by having a more user-friendly interface."
"Reporting is very clunky and not user friendly."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The product's initial setup process could be better."
"The solution does not have a good database architecture."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The reporting features should be improved."
"This product hasn't kept up to date on features."
"The solution is quite expensive, at least, for smaller teams."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"The user interface could be made more intuitive and user-friendly."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Pardot must be synced with Salesforce."
"Needs to improve list building."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot needs many improvements in terms of email design and design studio functionalities."
Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. Oracle Eloqua is rated 8.8, while Pardot is rated 7.8. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Pardot is most compared with Marketo, Salesforce Marketing Cloud and Iterable. See our Oracle Eloqua vs. Pardot report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.