We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"Campaign tracking is a valuable feature."
"The product is stable."
"It has made email marketing quicker and easier."
"The solution can be easily integrated with Salesforce."
"Pardot's most valuable feature is its B2B marketing capabilities."
"It's easy to create email templates and landing pages."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The solution is user-friendly."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"We use this solution for reporting, pipeline generation, and forecasting."
"The Journey Builder and the Email Studio features are most valuable."
"The automation is great. It saves us a lot of time and it makes us move faster."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The solution is quite expensive, at least, for smaller teams."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"For new people, the installation of the tool can be difficult."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Lacks sufficient free custom fields."
"The user interface could be made more intuitive and user-friendly."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"Clarity around new features could be improved when they are released."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The pricing is a bit high."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The technicality of the solution can be streamlined."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
Pardot is ranked 6th in Marketing Automation with 12 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 52 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Pardot is most compared with Oracle Eloqua, Marketo and Iterable, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Sprinklr. See our Pardot vs. Salesforce Marketing Cloud report.
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