We performed a comparison between Adobe Campaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"We use this solution for reporting, pipeline generation, and forecasting."
"It is easy to use."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"Email automation is most valuable."
"It is a great solution. I like its stability, scalability, and performance."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"The UA could be better designed for a mobile connection."
"The data extension tools are not very user-friendly."
"The encryption and decryption have room for improvement."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"The technicality of the solution can be streamlined."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"This solution could be more user-friendly."
"Marketing Cloud's forecasting could be improved."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Adobe Campaign is rated 7.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Adobe Campaign is most compared with Microsoft Dynamics CRM, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and BloomReach.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.