HubSpot CRM vs Salesforce Sales Cloud comparison

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HubSpot Logo
1,046 views|650 comparisons
97% willing to recommend
Salesforce Logo
5,748 views|2,821 comparisons
93% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared HubSpot CRM and Salesforce Sales Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: HubSpot CRM is commended for its online content creation features as well as its robust marketing and segmentation capabilities. Salesforce Sales Cloud users have lauded the solution’s open API and ability to track sales opportunities.

  • Room for Improvement: HubSpot CRM could improve its integration, task tracking, and contact management. Salesforce Sales Cloud could improve its integration with third-party systems and reporting.

  • Service and Support: HubSpot CRM received positive feedback for its proactive and helpful support, but some users reported unresolved issues. Salesforce’s customer service is considered excellent, and users praised its prompt and knowledgeable team.

  • Ease of Deployment: HubSpot CRM is considered easy to set up and adapt to companies of varying sizes without difficulty. However, some users say it took a long time. Salesforce Sales Cloud's initial setup can be complex and time-consuming, potentially lasting for months or even years. However, users can speed up the process with external tools.

  • Pricing: HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses. Salesforce Sales Cloud is considered pricey. Salesforce Sales Cloud has additional costs for implementation and add-ons.

  • ROI: HubSpot CRM has helped customers realize an ROI by coordinating revenue streams and ensuring data security.  Salesforce Sales Cloud has shown a positive return on investment by enabling automation, improving productivity, and saving time.

Comparison Results: Users like HubSpot SRM for its marketing features and attentive customer service, but the solution could improve its integration with other solutions and lower its price to make it more affordable for small businesses. Salesforce Sales Cloud is a user-friendly platform praised for its extensive feature set and customization options. At the same time, customers have complained that Salesforce’s licensing costs are too high and reporting capabilities are limited.

To learn more, read our detailed HubSpot CRM vs. Salesforce Sales Cloud Report (Updated: May 2024).
772,679 professionals have used our research since 2012.
Featured Review
Sue Bhuvane
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature of HubSpot CRM is the forms.""It's highly reliable, and the flexibility it offers is noteworthy.""It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips.""It has nice features and matches our pipeline. Even in the free version, all of the features are available.""The reporting is very flexible.""The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list.""Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up.""The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements."

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"Salesforce helps up keep track of candidates.""The most valuable features of Salesforce Sales Cloud are ease of use. It is very simple for the sales team to use. You can integrate it with a lot of other systems.""Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things.""The most valuable features are custom objects, custom workflows, triggering, and integration with other SaaS solutions.""Salesforce highlights what are we selling in different regions and which regions or areas offer opportunities. We are able to view sales by month, quarter or year.""The ability to work on it from anywhere is most valuable. All you need is a computer, a browser, and an internet connection to access your instance. It can be accessed from anywhere, which is pretty cool and user-friendly.""This is a stable product.""Salesforce Sales Cloud is a stable solution."

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Cons
"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside.""Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability.""HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good.""Invoices were the thing we were thinking should be part of the solution, and that's been added now.""This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules.""I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople.""HubSpot CRM should include better scanning of business cards and getting content in.""In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future."

More HubSpot CRM Cons →

"I don't like the way parent-child relationships work in transactions between records in Salesforce Sales Cloud. NetSuite is a little bit more user-friendly in that sense. Salesforce Sales Cloud requires that you build everything from scratch. I don't like that. It leaves a lot of thinking and solutions to the consultants and the process is more prone to errors.""The monitoring is very good, but it could be better.""In the next release, I would like to see more integration.""I would like to see a more affordable licensing model.""The user interface could be more intuitive. I had some challenges with how to convert from a lead to an opportunity.""Amount of storage provided is limited.""The built-in functionality is a little dated.""The cost of this solution could be improved."

More Salesforce Sales Cloud Cons →

Pricing and Cost Advice
  • "HubSpot CRM is affordable."
  • "I do not recall the particulars of the licensing fees."
  • "HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
  • "There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
  • "There is a cost for the solution. However, I am not aware of the price."
  • "Pricing is based on the number of users."
  • "The price of HubSpot CRM is expensive."
  • "The cost of HubSpot CRM is less than the cost of Freshsales."
  • More HubSpot CRM Pricing and Cost Advice →

  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
  • More Salesforce Sales Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
    Top Answer:The pricing is in a midrange if you line up the marketing tools. It is worth the money.
    Top Answer:I mostly use it for CRM functionalities. I use it for online marketing automation, particularly email marketing.
    Top Answer:The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
    Top Answer:Sales Cloud could improve in areas such as AI integration, particularly for templates.
    Top Answer:Sales Cloud helps me manage and track my sales pipeline effectively. It is a CRM system that integrates with other systems for comprehensive sales management.
    Ranking
    7th
    out of 172 in CRM
    Views
    1,046
    Comparisons
    650
    Reviews
    30
    Average Words per Review
    451
    Rating
    8.1
    2nd
    out of 172 in CRM
    Views
    5,748
    Comparisons
    2,821
    Reviews
    19
    Average Words per Review
    437
    Rating
    8.2
    Comparisons
    Also Known As
    Sales Cloud, SFDC, Salesforce
    Learn More
    Salesforce
    Video Not Available
    Overview

    HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

    With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

    Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    Sample Customers
    digimind, easyrecrue, software2, subaru, suzuki
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
    Top Industries
    REVIEWERS
    Computer Software Company26%
    Marketing Services Firm11%
    Financial Services Firm11%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Government9%
    Healthcare Company9%
    Financial Services Firm8%
    REVIEWERS
    Computer Software Company30%
    Comms Service Provider10%
    Manufacturing Company6%
    Financial Services Firm6%
    VISITORS READING REVIEWS
    Educational Organization70%
    Computer Software Company5%
    Financial Services Firm3%
    Manufacturing Company2%
    Company Size
    REVIEWERS
    Small Business69%
    Midsize Enterprise12%
    Large Enterprise19%
    VISITORS READING REVIEWS
    Small Business42%
    Midsize Enterprise15%
    Large Enterprise43%
    REVIEWERS
    Small Business46%
    Midsize Enterprise19%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise72%
    Large Enterprise20%
    Buyer's Guide
    HubSpot CRM vs. Salesforce Sales Cloud
    May 2024
    Find out what your peers are saying about HubSpot CRM vs. Salesforce Sales Cloud and other solutions. Updated: May 2024.
    772,679 professionals have used our research since 2012.

    HubSpot CRM is ranked 7th in CRM with 39 reviews while Salesforce Sales Cloud is ranked 2nd in CRM with 101 reviews. HubSpot CRM is rated 8.2, while Salesforce Sales Cloud is rated 8.4. The top reviewer of HubSpot CRM writes "Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation". On the other hand, the top reviewer of Salesforce Sales Cloud writes "Vast, configurable, and offers great ROI". HubSpot CRM is most compared with Attio, Odoo, Acumatica, Bitrix24 and monday.com, whereas Salesforce Sales Cloud is most compared with Microsoft Dynamics CRM, SAP CRM, Oracle E-Business Suite, SAP ERP and IQVIA Orchestrated Customer Engagement. See our HubSpot CRM vs. Salesforce Sales Cloud report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.