We use the solution for the marketing process. We get feeds from multiple sources, generate email campaigns, and lead management. We perform the lead scoring.
The scoring module is the best, along with the campaigns feature that we trigger from the tool.
Oracle has introduced new products such as CDP, which integrates with Eloqua. There have been concerns about data consistency and discrimination, highlighting areas for improvement.
I have been using Oracle Eloqua as a platinum partner for three to four years.
There was zero downtime, and the upgrades didn't impact the functionality.
One customer has around 200 users, while the other has around 2000 users using this solution.
We've contacted Oracle Eloqua support several times, especially when encountering challenges or issues while trying to meet specific business requirements. When the product's capabilities seemed insufficient, we engaged with the Oracle support team for assistance. On multiple occasions, we've even suggested enhancements to the product to better align with our requirements, potentially benefiting other customers, too.
The initial setup is straightforward. Unlike previous days, where installation and configuration could be complex and time-consuming, modern cloud-based solutions like Eloqua offer a much simpler process. With cloud deployment, you can subscribe to the service and begin using it without requiring extensive installation procedures. Customization options allow you to tailor the platform to your business requirements.
The solution has a competitive pricing and if you negotiate, they'll give you a very good discount.
First, it's essential to carefully assess whether Oracle Eloqua is genuinely beneficial for your needs. You must understand your business requirements thoroughly before seeking a suitable product. If Eloqua aligns with your marketing needs, you can consider proceeding with it. Alternatively, CDP might be a better fit if your requirements involve extensive configuration and integration with multiple products within the company. On the other hand, if you're dealing with various aspects like managing sales, service, marketing, and workflows involving numerous customers, Oracle Sales Cloud CRM could be a suitable option. However, if your focus is solely on sales, then Oracle Sales may suffice. Ultimately, your choice should be driven by your specific needs, allowing you to make an informed decision.
It is easy for a beginner to learn to use Oracle. There are a lot of tutorials and content available online. You can quickly learn Eloqua.
Analytics are available in Oracle Eloqua. However, it primarily provides data within the Eloqua platform and doesn't integrate external data sources or applications. Therefore, if you require a comprehensive overview of your organization beyond Eloqua data, you may need to explore other analytics tools. Customers opt to integrate Oracle Eloqua with their CRM platform to access sales and lead-related information. Popular choices for CRM platforms include Salesforce and Seabills, among others. Oracle Eloqua is highly compatible with these platforms, facilitating seamless integration for data flow between downstream and upstream systems.
Overall, I rate the solution an eight out of ten.
I suppose the time has started when contexts relevant marketing, tracking for conversions wisely, re-targeting with improvised strategies for selective rather than all, and educating customer with genuine differentiation with hot button available for customers not just to CIO, should drive the platform to stay on top;