We performed a comparison between Microsoft Dynamics CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The history of engagement with our customers, including all conversations, has been most valuable when using this solution."
"This is a scalable solution."
"The solution is stable."
"Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."
"The most useful feature that this solution provides is the ability to make dashboards for the business easily as our company is managed using KPIs and metrics."
"The most valuable feature of Microsoft Dynamics CRM has to be its interface...Microsoft Dynamics CRM has a user-friendly platform."
"I like the fact that I can keep track of everything I do in relation to my own job."
"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The Journey and CloudPages and automation are all great."
"It is easy to use."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The Journey Builder and the Email Studio features are most valuable."
"It makes it easy for a business to use any module based on their preference."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The overall price of Microsoft Dynamics CRM could improve."
"From my experience, the solution's tech support could improve with a quicker response time."
"Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve."
"The solution could improve by having better integration documentation."
"The solution's interface has room for improvement."
"The mobile side of the product doesn't look that great right now."
"Microsoft Dynamics CRM could improve by making it easier to export data to SharePoint because most of our customers use SharePoint. They have to log into a Microsoft environment platform from their SharePoint for access should be made easier. Additionally, if the customer portal was enhanced for it to be customized it would be a benefit."
"It is difficult to qualify opportunity in Microsoft Dynamics CRM."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The processing speed, the way information displays, and scrolling options can be improved."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"The pricing is a bit high."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"The data extension tools are not very user-friendly."
Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Microsoft Dynamics CRM is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Pega CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Adobe Campaign. See our Microsoft Dynamics CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.