We performed a comparison between Microsoft Dynamics CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Microsoft Dynamics CRM has plenty of valuable features."
"Microsoft Dynamics CRM is easy to use, the UI is very good, and it has many capabilities."
"This is a scalable solution."
"Microsoft Dynamics CRM has a very nice UI, and is very easy to use. It's easy to install, has a lot of features, and provides good technical support."
"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
"Technical support is completely good."
"The solution is scalable."
"One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."
"It is straightforward to set up."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"It is very easy to use from a marketing standpoint."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"In terms of the performance, when it comes to loading a large volume of data, it's slow at times, so the system could be optimized."
"There are more people using Salesforce. Therefore, there are more partners, and applications for it, and is easier to use."
"The options for customizing Microsoft Dynamics CRM are very limited or highly complex."
"We would like to see the tech support for this product improved, at present we are frequently waiting for a couple of days before we receive any response."
"It could be less complicated for smaller organizations."
"Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective."
"The price of Microsoft Dynamics CRM could improve."
"Microsoft Dynamics CRM would be far superior if it had an analytical dashboard and AI-based systems."
"It should contain artificial intelligence, in my opinion."
"I've noticed on one-to-one leads, the customer objection option is not available."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The encryption and decryption have room for improvement."
"We'd like to see more integrations with third-party products."
"We have struggled to get resolution of support tickets from the Salesforce team."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Microsoft Dynamics CRM is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Pega CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Adobe Campaign. See our Microsoft Dynamics CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
