We performed a comparison between Oracle CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of Oracle CRM is the organization it provides."
"It's very easy to find any customer-related data."
"The most valuable features of the solution I like are its stability and customization."
"Oracle CRM is a stable solution."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"The reporting features are valuable."
"For the most part, the solution is straightforward."
"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"This is a very powerful and scalable solution."
"I like the user interface it has a nice look and feel."
"It has excellent lead and opportunity tracking."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"It is easy to send emails and SMS's."
"It is a great solution. I like its stability, scalability, and performance."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"The configuration requires a lot of technical intervention."
"Though Oracle CRM's support has a good reaction time, it needs to be better."
"With Oracle CRM, people report some usual downtime and frequent outages."
"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"The product is complicated to use for new users."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"In a future release, adding end-user personalization would be a benefit."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"We'd like to see more integrations with third-party products."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"Clarity around new features could be improved when they are released."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
Oracle CRM is ranked 5th in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 52 reviews. Oracle CRM is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle CRM writes "Typical configuration, no customization needed and quick to deploy". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Oracle CRM vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
